| | | | | | If a gong had been handed out for best brand performance at the Oscars last night, Lego would have run away with it. | | | | | | | | | | | | | Facebook has described the UK's general election this year as the "conversational election", an evolution on 2010's so-called digital election. | | | | | | | | | | | | | Tiffany & Co has followed up its first print ad featuring a same-sex couple with a TV ad showing a range of couples getting engaged, including the two men. | | | | | | | | | | | | | Archant has appointed Craig Nayman, the former director of sales for ITV Channels and owner of Red Cannon, as its first chief commercial officer. | | | | | | | | | | | | | Adidas has signed Arsenal forward Theo Walcott as its latest global ambassador in a multi-year deal. | | | | | | | | | | | | | Starbucks is rolling out its Evenings programme across the UK, where it will offer wine, beer and premium foods including chorizo and prawn skewers. | | | | | | | | | | | | | | | | | The one-time Bauer Media executive is now cinema's leading ambassador, and she wants more brands to consider the channel, Arif Durrani writes. | | | | | | | | | | | | | Welcome, Magnetic - we've been expecting you. Finally, the UK's magazine sector has made a bold, collective step towards combating falling circulations, retreating ads and a generally bleak prognosis by launching the first marketing agency dedicated to promoting the industry. | | | | | | | | | | | | | The billions Premier League football clubs will net between 2016 and 2019 as a result of yesterday's domestic TV rights deal will dwarf sponsorship income, even from the title Barclays deal, experts have pointed out. | | | | | | | | | | | | | | | | | | Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands. | | | | | | | | | | | | | Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. | | | | | | | | | | | | | Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. | | | | | | | | | | | | | So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April. | | | | | | | | | | | | | As Media Week prepares to turn 30 on Sunday, launch editor and co-founder, Tim Brooks, reflects on the birth of the brand and a new marketplace. | | | | | | | | | | |
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