Monday 23 February 2015

Media AM -Lego, Facebook, Tiffany, Archant, Adidas

Media AM Bulletin

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Media AM Bulletin
23rd February 2015
Lego wins the Oscar's brand gong
Lego wins the Oscar's brand gong
If a gong had been handed out for best brand performance at the Oscars last night, Lego would have run away with it.
Facebook predicts the 'conversational' election
Facebook predicts the 'conversational' election
Facebook has described the UK's general election this year as the "conversational election", an evolution on 2010's so-called digital election.
Tiffany continues story of gay couple in TV ad
Tiffany continues story of gay couple in TV ad
Tiffany & Co has followed up its first print ad featuring a same-sex couple with a TV ad showing a range of couples getting engaged, including the two men.
Archant hires former ITV sales director as first chief commercial officer
Archant hires former ITV sales director as first chief commercial officer
Archant has appointed Craig Nayman, the former director of sales for ITV Channels and owner of Red Cannon, as its first chief commercial officer.
Theo Walcott leaves Nike for Adidas and goes straight into 'There will be haters' campaign
Theo Walcott leaves Nike for Adidas and goes straight into 'There will be haters' campaign
Adidas has signed Arsenal forward Theo Walcott as its latest global ambassador in a multi-year deal.
Starbucks to sell wine and beer in premium food push
Starbucks to sell wine and beer in premium food push
Starbucks is rolling out its Evenings programme across the UK, where it will offer wine, beer and premium foods including chorizo and prawn skewers.
Karen Stacey has ambitious plans for the big screen
Karen Stacey has ambitious plans for the big screen
The one-time Bauer Media executive is now cinema's leading ambassador, and she wants more brands to consider the channel, Arif Durrani writes.
Magnetic begins mission to prove mags still matter
Magnetic begins mission to prove mags still matter
Welcome, Magnetic - we've been expecting you. Finally, the UK's magazine sector has made a bold, collective step towards combating falling circulations, retreating ads and a generally bleak prognosis by launching the first marketing agency dedicated to promoting the industry.
Premier League TV rights deal 'takes pressure off clubs over shirt sponsorship'
Premier League TV rights deal 'takes pressure off clubs over shirt sponsorship'
The billions Premier League football clubs will net between 2016 and 2019 as a result of yesterday's domestic TV rights deal will dwarf sponsorship income, even from the title Barclays deal, experts have pointed out.
Latest blogs
Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy
Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy
Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands.
The rise of InMobi: how we broke the billion
The rise of InMobi: how we broke the billion
Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how.
Why we need directions for going native
Why we need directions for going native
Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien.
Party time: Media Week returns to print at 30
Party time: Media Week returns to print at 30
So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April.
Media Week: 30 years, and three key figures
Media Week: 30 years, and three key figures
As Media Week prepares to turn 30 on Sunday, launch editor and co-founder, Tim Brooks, reflects on the birth of the brand and a new marketplace.
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