Media AM - Exterion Media, The Telegraph, Google and Mattel, digital ad spend, YouTube

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18th February 2015

Exterion Media creates new commercial division EM Solutions Exterion Media, the out-of-home company, has restructured its UK business to put "customer needs at the heart" and create a new commercial division called EM Solutions. Telegraph labels Oborne comments as 'full of inaccuracy and innuendo' The Telegraph has labelled former senior journalist Peter Oborne's allegations about the paper's allegiance with HSBC as "full of inaccuracy and innuendo". Google and Mattel imagine future of kids toys with virtual reality game Toy giant Mattel is developing a virtual reality game using Google cardboard, as it looks to invent the games of the future. Digital to account for half of all UK ad spend this year Half of all UK ad spend will be spent on digital for the first time this year, in what has been described as "seminal moment in the history of the ad industry". YouTube to air Creators documentary to educate brands Anomaly London has teamed up with an Oscar-nominated director to create a documentary exploring the rise of YouTube creators. The evolution of social in the 2015 Super Bowl Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult. Is direct mail still essential in the media mix? Royal Mail is aiming to boost the appeal of mail and target its 'image problem' with new research and an ad campaign. So much more than a poster An outdoor ad once meant paper and paste. Of course, digital has changed all that. But we're just at the tip of the iceberg, Ed Owen writes. Latest blogs The rise of InMobi: how we broke the billion Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Party time: Media Week returns to print at 30 So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April. Media Week: 30 years, and three key figures As Media Week prepares to turn 30 on Sunday, launch editor and co-founder, Tim Brooks, reflects on the birth of the brand and a new marketplace. Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Exhibition Sales Executive , Carreras Lathane Associates - CLA £30000 - £40000 + commission, London (Central), London (Greater) Marketing Manager , Carreras Lathane Associates - CLA £40000 - £45000, Central London Digital Account Director - Media Sales (Creative Solutions) , Ultimate Asset £40000 - £45000 per annum + Commission + Benefits, City of London Digital Account Director - Media Sales (Creative Solutions) , Ultimate Asset £40000 - £45000 per annum + Commission + Benefits, City of London Digital Account Director - Media Sales (Creative Solutions) , Ultimate Asset £40000 - £45000 per annum + Commission + Benefits, City of London

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