Breaking news from Brand Republic - Google, TV viewing, Club Havas, viral chart, BR Awards, Mazda, Unilever

View in web browser | Add to safe senders Daily News 27th February

Google to pilot sponsored search on Google Play app store 27 February 15, Ben Bold Google has signed up a number of its existing web search advertisers to trial sponsored search results on its Google Play app store. TV viewing declined 4.5% in 2014 27 February 15, Maisie McCabe Total TV viewing declined by 4.5 per cent in 2014, as heavy viewers watched less telly, and viewing on computers and mobile devices failed to compensate for the decline on the main set. Campaign Viral Chart: Adidas takes top spot 27 February 15, Gurjit Degun The Adidas ad encouraging people to do their best to win at their sport has reached the top of the chart. Brand Republic Digital Awards extends entry deadline 27 February 15, Rachel Bull The deadline for the 2015 Brand Republic Digital Awards has been extended to 12 March. Vertu appoints Club Havas for global creative 27 February 15, James Swift Vertu, the luxury phone brand, has appointed Club Havas as its global creative agency after a competitive pitch. McDonald's free-range egg spot makes a cracking debut in this week's ad chart 27 February 15, Staff Counting down the 10 most-recalled ads, in association with TNS and Ebiquity. Mazda backs ad-funded documentary on Sky 2 with Richard Parks 26 February 15, Gurjit Degun Mazda, the car manufacturer, has funded a documentary about an eight-hour endurance race run by Mission Motorsport, the wounded veterans' charity. Unilever wants to accelerate innovation 'tenfold' with new ideas hub 27 February 15, Sara Spary Unilever has created a new crowdsourcing hub that it says will let it multiply ideas-generation "tenfold" by 2020 and "harness capabilities" from outside the business. Brand Republic reveals new brand identity 25 February 15, Rachel Bull Brand Republic today unveils a new brand identity, including a fully re-designed, responsive website. senior account director > BRAVE & CATEGORY LEADING client > ATL Up to �60,000 per annum + benefits collectivo, London (Greater) / London (Central), London (Greater) / London (South), London (Greater) Senior Shopper Insight Manager �65,000 + Car/ Car Allowance Ball & Hoolahan, South East England Business Director/GAD Contract or perm 80/85K Barker Graves, central london B2B Marketing Executive �30000 per annum Stopgap, London Senior/ Direct Marketing Executive �21700 - �26000 per annum + Benefits Stopgap, South East England See all jobs

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