| The future is made of geo-fences | | Chris Gale | | 24 February 2015, 8:05AM |  Our devices follow us throughout the day, leaving footprints of GPS data and creating valuable snapshots of behaviour that marketers can utilise.
Because media operates in a cookieless world, this location data is vital to ensuring marketing spend is delivering return on investment.
| | | | | | | What Apple and Google can learn from the festival market | | Craig Bennett | | 23 February 2015, 8:01AM |  Consumer wearable tech is not relevant, fashionable or user friendly enough to be as successful as it was tipped to be.
Google Glass has all but failed, and only 1% of the UK are interested in the smartwatch.
| | | | Brits are third-happiest nation on Twitter | | Rachel Bull | | 20 February 2015, 9:10AM |  Us Brits are the third-happiest nation on social media - happier than our US and Canadian counterparts, while coming in just behind the Republic of Ireland and Australia.
That’s according to a new social media happiness report carried out by Brandwatch.
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