Thursday, 19 February 2015

Digital AM - Sony and Microsoft, Burberry, River Island, Brand USA, Bosch and Siemens

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Digital AM

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Sony SmartEyeglass and Microsoft HoloLens race to outdo Google Glass
Sony SmartEyeglass and Microsoft HoloLens race to outdo Google Glass
by Shona Ghosh
18 February 2015, 12:20PM
Sony's SmartEyeglass is now available for developers to pre-order in the UK for £620, offering augmented reality through holograms.
Burberry brings London Fashion Week to Tokyo with Line messaging app
Burberry brings London Fashion Week to Tokyo with Line messaging app
by Shona Ghosh
18 February 2015, 01:50PM
Burberry has cemented its reputation for innovation by partnering with Line, a Japanese messaging app with huge presence in Asia.
River Island offers virtual fashion through Google Cardboard
River Island offers virtual fashion through Google Cardboard
by Shona Ghosh
19 February 2015, 10:18AM
River Island will show off its new Design Forum x Jean-Pierre Braganza range through Google Cardboard, the DIY virtual reality headset.


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Brand USA on hunt for creative shop
Brand USA on hunt for creative shop
by Gurjit Degun
19 February 2015, 12:00AM
Brand USA, the tourism body, is searching for an agency to develop global digital content for its consumer websites and social media channels.
Bosch and Siemens owner reviews digital
Bosch and Siemens owner reviews digital
by Gurjit Degun
19 February 2015, 08:00AM
The UK subsidiary of BSH Hausgeräte, which owns Bosch and Siemens, is on the hunt for a digital agency. The business was previously handled in-house.
Mashable to launch in India
Mashable to launch in India
by Louise McIlwraith
19 February 2015, 11:56AM
Mashable, the tech and business site, is set to launch in India through a publishing partnership with India.com.
Under Armour hijacks social media conversations in challenge to fitness enthusiasts
Under Armour hijacks social media conversations in challenge to fitness enthusiasts
by Suzanne Bearne
19 February 2015, 09:08AM
Under Armour has enlisted the help of professional athletes, including Welsh rugby union fullback Leigh Halfpenny, to launch a social media campaign challenging fitness enthusiasts to push themselves further.
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From the blogs

Mind the gap: creating a need for stories in content marketing
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18 February 2015, 8:25AM
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