European Tour plots creative review, Heineken, Havas, DLKW Lowe, Binky, YouTube, Publicis Groupe, Carlsberg

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news The European Tour plots creative review by Louise McIlwraith, 16 February 2015, 03:31PM The European Tour is preparing to review its creative account, after Saatchi & Saatchi resigned the business it has worked on since 2009. Heineken kicks off #ChampionTheMatch social activity as Champions League hots up by Maisie McCabe, 17 February 2015, 12:05PM Heineken has followed up last year's #ShareTheSofa campaign with a new online platform encouraging people share their match day rituals using the #ChampionTheMatch hashtag. Havas Media Group partners with content marketing platform by Maisie McCabe, 17 February 2015, 09:32AM Havas Media Group has formally partnered with the content marketing platform NewsCred, in a bid to expand its content capabilities. Why DLKW Lowe's stroke work is 'the most effective public health advertising ever' by Charlie Snow, 17 February 2015, 12:54PM Charlie Snow, the chief strategy officer at DLKW Lowe, explains why the Interpublic agency's work to raise awareness of the risk and symptoms of stroke has been hailed as so effective. MiC's Binky pledges to waive fee after backlash by Louise McIlwraith, 17 February 2015, 12:23PM 'Made in Chelsea' actress Alexandra "Binky" Felstead has pledged to waive her fee for fronting an Instagram campaign for a children's charity to promote its shops, after suffering a public backlash. YouTube to air Creators documentary to educate brands by James Swift, 17 February 2015, 12:28PM Anomaly London has teamed up with an Oscar-nominated director to create a documentary exploring the rise of YouTube creators. Publicis Groupe to acquire content news platform Relaxnews by Gurjit Degun, 17 February 2015, 09:45AM Publicis Groupe is to acquire Relaxnews, the press and content agency based in Paris, for approximately €15 million (£11 million). 'If Carlsberg did...' returns to TV after four years by James Swift, 17 February 2015, 09:54AM Carlsberg, the Danish lager, has revived its "if Carlsberg did..." strapline as a TV campaign after a four-year hiatus. Why UK creativity needs a healthy shot of Steve Strange's creative abandonment by Scott Knox, 16 February 2015, 04:52PM Following the death of Steve Strange, the lead singer of 1980s pop band Visage, Scott Knox, the managing director at the Marketing Agencies Association, explains why adland should learn from his spirit of creative abandonment. Horses race motorcars in Cheltenham Betfair ad by Louise McIlwraith, 08 February 2015, 04:37PM Betfair has launched a campaign featuring horses in motorcars, ahead of The Cheltenham Festival next month. The future of marketing lies in collisions (where no one gets hurt) by Alla Gonopolsky 16 February 2015 Stop competing and start colliding, advises Havas Worldwide New York's planning director The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 Also in the news The Sunday Times promotes film season ahead of the Oscars by Louise McIlwraith, 16 February 2015, 01:58PM Apple rated world's most valuable brand and Lego most powerful by Charlotte McEleny, 17 February 2015, 09:59AM Has Apple's Tim Cook predicted the death of data-driven marketing? by Chris Pearce, 17 February 2015, 09:38AM Temperature-triggered Corsa ads react in real time by Sara Spary, 17 February 2015, 11:51AM Latest Jobs Account Director £45000 - £50000 per annum, London Client Services Support - SaaS - Leading Media Tech Company £20000 - £25000 per annum + Amazing Benefits, London Campaign Planning & Operations Executive - Digital Sales House £18000 - £22000 per annum + Amazing Benefits, London Marketing Manager £30000 - £35000 per annum, London Digital Health Account Manager, Top London PR Agency, Great Bens - FleishmanHillard Up to £35,000 + Bens, Central London More Jobs Latest Work The Times and The Sunday Times "see it all from the inside" by Grey London 17 February 2015, 09:28AM Grey London has created a series of minimalist print and online posters promoting The Times and The Sunday Times ' Film and Screen Season. The ads imagine scenes from iconic movies from the viewpoint of famous film characters. Examples i... United Nations "805 million names" by Forsman & Bodenfors 17 February 2015, 08:20AM The United Nations has teamed up with the Swedish footballer Zlatan Ibrahimovic to campaign against world hunger. Forsman Bodenfors conceived the idea of writing the names of 50 starving people on Ibrahimovic s body so that, when he scored for ... Volkswagen Commercial Vehicles "boss" by Adam & Eve/DDB 16 February 2015, 04:22PM Volkswagen positions itself as the saviour of small and medium-sized enterprises in a new TV campaign for its commercial vehicles division. Adam Eve/DDB created the ad, which presents a folksy slice of Middle England. The spot opens on a middle-age... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.