Digital AM - Shell and PayPal offer mobile payments, plus John Frieda; Valentine's Day; McVitie's; Premier League

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Shell and PayPal offer mobile payments at the pump by Shona Ghosh 11 February 2015, 10:55AM Drivers pulling up at most Shell garages in the UK will soon be able to pay for their petrol through a smartphone app. John Frieda launches global campaign by James Swift 11 February 2015, 09:12AM John Frieda, the hair care brand founded by the eponymous celebrity stylist, is launching a global campaign. How brands are sharing the love for Valentine's Day 2015 by Daniel Farey-Jones 11 February 2015, 10:28AM Tesco, Audi and Samsung are among a number of brands that are using Valentine's Day as a hook for consumers' attention. PROMOTED CONTENT Email optimisation: Testing at the heart of your organisation This free expert report looks at how you can improve email conversion rates by implementing a testing culture within your organisation. Why we need directions for going native by Clare O'Brien 10 February 2015, 03:32PM Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. McVitie's offers cuddly toys as part of 'Sweeet' campaign by Gurjit Degun 11 February 2015, 08:47AM McVitie's, the brand owned by United Biscuits, is offering customers the chance to win a cuddly toy as part of its 'Sweeet' campaign. Australian breakfast brand appoints TRBR for UK launch by Kate Magee 11 February 2015, 08:54AM Up & Go, the Australian breakfast drink, has appointed The Red Brick Road to launch the brand in the UK. Premier League £5bn TV rights deal smashes all expectations by Arif Durrani 10 February 2015, 05:30PM The Premier League TV broadcast rights have been sold to Sky Sports and BT Sport for a record £5.136bn, beating all expectations for the live games during the 2016-19 seasons. Avios in hunt for first social media shop by Kate Magee and James Swift 10 February 2015, 11:55AM Avios, the travel rewards scheme used by British Airways, among others, is on the hunt for its first social media agency. William Hill makes takeover approach for online gaming company 888 by Daniel Farey-Jones 10 February 2015, 03:06PM Bookmaker William Hill has been in talks to acquire the company behind online poker brand 888, with reports claiming it has made a preliminary offer of £750m. HTC eyes innovation shake-up with new CMO Idris Mootee by Shona Ghosh 10 February 2015, 01:33PM HTC has handed the CMO role to newcomer Idris Mootee, whose background lies in innovation and design as well as marketing. Latest jobs Senior Planner Recruiter Major Players Salary £55000 - £75000 per hour Location London Senior Digital Marketing Manager Recruiter EMR Salary £60000 - £70000 per annum Location London Account Executive Recruiter Purple Consultancy Salary £18000 - £23000 per annum Location London Search Marketing Executive Â- Media, London, £29k Recruiter Blue Skies Marketing Recruitment Salary £26,000 - £29,000 Location London Digital Project Manager Recruiter Major Players Salary £45000 - £65000 per annum + Benefits Location London Digital Project Manager Recruiter Purple Consultancy Salary £28000 - £32000 per annum Location London From the blogs What film can teach us about quality content Kevin Moore 11 February 2015, 9:22AM Agencies: Programmatic isn't problematic Mauricio Leon 11 February 2015, 8:03AM Coming soon: A programmatic native standard that will change the industry Chris Quigley 10 February 2015, 8:01AM Chinese Year of the Sheep (or is it goat or ram?) makes brands follow each other Chris J Reed 09 February 2015, 11:48PM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2015 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders