Monday 16 February 2015

Iris, Inter Milan, Global, Volkswagen, VivaKi RTB, Interpublic Group, InterContinental Hotels Group, Royal Ascot

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Latest news
Iris poaches Wieden & Kennedy's Ben Milligan
by Gurjit Degun,
16 February 2015, 12:03PM
Iris poaches Wieden & Kennedy's Ben Milligan
Ben Milligan, a planning director at Wieden & Kennedy, has joined Iris as its group planning director.
Inter Milan hires Somethin' Else to strengthen fan relationships through content
by Kate Magee,
16 February 2015, 12:18PM
Inter Milan hires Somethin' Else to strengthen fan relationships through content
Inter Milan has appointed Somethin' Else to overhaul its approach to content and help connect with fans across the world.
Global appoints Microsoft's Adam Johnson as director of marketing
by Gurjit Degun,
13 February 2015, 04:31PM
Global appoints Microsoft's Adam Johnson as director of marketing
Global, the owner of Capital, Heart and Classic FM radio stations, has hired Microsoft's Adam Johnson as the director of marketing, replacing Giles Pearman.
VW launches commercial vehicles TV campaign
by James Swift,
16 February 2015, 11:22AM
VW launches commercial vehicles TV campaign
Volkswagen positions itself as the saviour of SMEs in a TV campaign for its commercial vehicles division.
VivaKi RTB buyers to move into media agencies
by Maisie McCabe,
16 February 2015, 09:52AM
VivaKi RTB buyers to move into media agencies
Publicis Groupe is to move its VivaKi programmatic buyers into its media agencies, so that they sit alongside the traders in other disciplines.
Interpublic Group hits 2014 targets but lowers sights for 2015
by James Swift,
13 February 2015, 03:10PM
Interpublic Group hits 2014 targets but lowers sights for 2015
Interpublic Group saw growth in all markets except continental Europe in 2014, with income before income tax rising 53.8 per cent from $468 million (£303.6 million) in 2013 to $720 million.
IHG exposes city secrets in global campaign
by Louise McIlwraith,
16 February 2015, 11:11AM
IHG exposes city secrets in global campaign
InterContinental Hotels Group has today launched "secrets in the city", a campaign to promote its new Insider Experiences service in cities around the world.
Royal Ascot draws on tapestry in latest campaign
by Gurjit Degun,
16 February 2015, 10:41AM
Royal Ascot draws on tapestry in latest campaign
Royal Ascot, the annual sporting event, has commissioned handcrafted embroidery as part of a campaign to celebrate the event's history.
Renault takes cinema gold spot for Fifty Shades of Grey release
by Gurjit Degun,
13 February 2015, 04:45PM
Renault takes cinema gold spot for Fifty Shades of Grey release
Renault, the car manufacturer, has grabbed the gold spot in UK cinemas for 'Fifty Shades of Grey', which launched today.

Luxury's digital runway

by Mudit Jaju

16 February 2015
MEC's EMEA digital and data partner says content is golden when catering to the high end.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Morrisons to sponsor Ant & Dec's Saturday Night Takeaway
by Sara Spary, 16 February 2015, 11:59AM
House of Fraser extends BAFTA relationship with TV awards sponsorship
by Charlotte McEleny, 16 February 2015, 10:33AM
Guardian Labs MD: We can't afford to jeopardise trust with native ads
by Shona Ghosh, 16 February 2015, 11:57AM
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Latest Work

Adidas "take it" by 180LA
16 February 2015, 09:47AM
Adidas
Adidas new global campaign includes the footballers Gareth Bale and Lionel Messi, and the basketball players Derrick Rose and John Wall. 180LA created the spot, in which the athletes are shown excelling at their sports as a voiceover talks about pro...
Valspar "colour outside the lines" by FCB Inferno
13 February 2015, 09:57AM
Valspar
Valspar, the US paint brand, has announced its arrival in UK and Ireland B Q stores with a TV campaign. FCB Inferno created the work, which also includes social media activity and online banners. The spot tells people not to get hung up on what is ap...
John Frieda "me & John" by Arnold Worldwide
12 February 2015, 09:30AM
John Frieda
John Frieda, the hair care brand, has launched a global campaign that will run on TV and in print in the US, the UK, Canada, German, Holland and Australian. Arnold Worldwide created the campaign, which aims to tap into the brand s "editorial and fash...
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