Sunday, 8 February 2015

Some of this week's most read features and opinions

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For maximum exposure... Super Bowl 2015
05 February 2015, 08:00AM
For maximum exposure... Super Bowl 2015
Super Bowl Sunday is the one day in the year when everyday folk gather round the TV especially for the commercials. David Kolbusz took time out between chicken wings and nachos to review this year's ultimate advertising showcase.
Brilliant, effective creativity cannot be compromised
by Claire Beale,
05 February 2015, 08:00AM
Brilliant, effective creativity cannot be compromised
Dave Trott: The naked truth
by Dave Trott,
04 February 2015, 09:44AM
Dave Trott: The naked truth
There seem to be two main opinions on The Sun's Page 3.
Trust is first casualty of the Channel 5/Omnicom saga
by Arif Durrani,
05 February 2015, 08:00AM
Trust is first casualty of the Channel 5/Omnicom saga
There's something rotten in the symbiotic relationships of media agencies, media owners and clients - and it demands our attention.
Should agencies do away with ECDs?
05 February 2015, 08:00AM
Should agencies do away with ECDs?
When will the word 'sexist' become redundant in advertising?
by Caitlin Ryan,
04 February 2015, 11:38AM
When will the word 'sexist' become redundant in advertising?
When will brands stop over-sexualising young women and stop reducing women to nothing but their looks in an attempt to sell a product?
How to get Britain lovin' advertising once again
by Maisie McCabe,
05 February 2015, 08:00AM
How to get Britain lovin' advertising once again
Should Channel 5 be approaching Omnicom clients directly?
05 February 2015, 08:00AM
Should Channel 5 be approaching Omnicom clients directly?
Do advertisers lose out in the trading dispute between the media group and the broadcaster, Arif Durrani asks.
Macleod Smith spearheads print revolution at Net-a-Porter
05 February 2015, 08:00AM
Macleod Smith spearheads print revolution at Net-a-Porter
Porter's publisher believes the one-year-old magazine, complete with shoppable content, has created a new business model. By David Benady.
Adland heads to 11 Downing Street to talk diversity
by Robin Wight,
03 February 2015, 09:41AM
Adland heads to 11 Downing Street to talk diversity
Even if you were a dyed-in-the-red Labour supporter, you would've been impressed by George Osborne last night.
Back to the start-up
29 January 2015, 08:00AM
Back to the start-up
The number of start-up agencies in London creating irreverent work and worrying network rivals seems to be at an all-time low. Campaign asked some seasoned adlanders, some of whom have already been there and done it, how they would go about starting ...
Global viewpoint from Melbourne
by Konrad Spilva,
05 February 2015, 08:00AM
Global viewpoint from Melbourne
Money can't buy you love, Taylor admits
05 February 2015, 08:00AM
Money can't buy you love, Taylor admits
But the marketer hopes that Samsung's commitment to advertising can give the big-spending brand the personality it so far has lacked, John Tylee writes.
Tech viewpoint on advertising on mobile
by Mike Anderson,
05 February 2015, 08:00AM
Tech viewpoint on advertising on mobile
Messaging: the next cool thing for brands
05 February 2015, 08:00AM
Messaging: the next cool thing for brands
Opportunities beyond established social media channels are emerging around mobile messaging, David Benady writes.
On the Campaign couch
by Jeremy Bullmore,
05 February 2015, 08:00AM
On the Campaign couch
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