Thursday 12 February 2015

Breaking news from Brand Republic - TfL, Skoda, Mel Edwards, Stella Artois, Budgens

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Latest news
TfL launches combined media and ad pitch
TfL launches combined media and ad pitch
by Staff
12 February 2015, 08:00AM
Transport for London reviews creative and media accounts together for first time.
Skoda's eye tracking tech is watching you
Skoda's eye tracking tech is watching you
by Sara Spary
12 February 2015, 08:27AM
Skoda is using eye scanning technology that tracks the movement of consumers' eyes to collect information about the car model they prefer, in a digital campaign that kicks off today.
Mel Edwards to lead Wunderman EMEA
Mel Edwards to lead Wunderman EMEA
by Gurjit Degun
12 February 2015, 08:00AM
Wunderman has promoted Mel Edwards, the chief executive of Wunderman UK, to chief executive EMEA, replacing Stephane Faggianelli.
Stella Artois, Budweiser and Becks owner Ab inBev hosts first hackathon
Stella Artois, Budweiser and Becks owner Ab inBev hosts first hackathon
by Sara Spary
12 February 2015, 08:55AM
Ab inBev ran its first hackathon in London last week, where it explored ways of developing stronger connections with consumers.
Havas poaches Chris Hirst as group chief executive of Europe
Havas poaches Chris Hirst as group chief executive of Europe
by Staff
12 February 2015, 09:00AM
Havas is set to hire Chris Hirst, the chief executive of Grey London, for the same role at Havas Creative Group in the UK and Europe.
Budgens seeks shop for TV campaign
Budgens seeks shop for TV campaign
by James Swift
12 February 2015, 08:00AM
Budgens, the Musgrave Group convenience-store chain, is looking for an agency to help it "revitalise" the brand with a TV campaign.
Premier League TV rights deal 'takes pressure off clubs over shirt sponsorship'
Premier League TV rights deal 'takes pressure off clubs over shirt sponsorship'
by Daniel Farey-Jones
11 February 2015, 02:36PM
The billions Premier League football clubs will net between 2016 and 2019 as a result of yesterday's domestic TV rights deal will dwarf sponsorship income, even from the title Barclays deal, experts have pointed out.
Helly Hansen kicks off global creative review
Helly Hansen kicks off global creative review
by Maisie McCabe
12 February 2015, 08:00AM
Helly Hansen, the Norweigan outdoors and activewear brand, is speaking with agencies ahead of a pitch for its global creative account.
Mark Denton on Mark Denton: 'I'm not a ventriloquist'
Mark Denton on Mark Denton: 'I'm not a ventriloquist'
by Virginia McFarlane-Watts
11 February 2015, 01:50PM
Last night the enigmatic creative mind that is Mark Denton hosted Nabs' regular Tuesday Club Talk at Bartle Bogle Hegarty, and what a talk it was.
Shell and PayPal offer mobile payments at the pump
Shell and PayPal offer mobile payments at the pump
by Shona Ghosh
11 February 2015, 10:55AM
Drivers pulling up at most Shell garages in the UK will soon be able to pay for their petrol through a smartphone app.
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