Thursday, 5 February 2015

Breaking news from Brand Republic - Nationwide kicks off ad pitch, plus BT; EA; Royal Mail; Comic Relief

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Nationwide kicks off ad pitch
Nationwide kicks off ad pitch
by James Swift
05 February 2015, 08:00AM
18 Feet & Rising, the incumbent, remains on the building society's creative roster.
BT finalises �12.5bn deal to buy EE
BT finalises �12.5bn deal to buy EE
by Shona Ghosh
05 February 2015, 09:52AM
BT has finalised a deal to buy EE, the UK's biggest mobile network operator, for �12.5bn, after more than a month of exclusive talks.
EA reviews �80m pan-Euro media
EA reviews �80m pan-Euro media
by Arif Durrani
05 February 2015, 08:00AM
Electronic Arts, the game publisher, has launched a review of its �80 million pan-European media planning and buying business.
UM on alert as Royal Mail calls review of �8 million media
UM on alert as Royal Mail calls review of �8 million media
by Arif Durrani
05 February 2015, 08:00AM
Royal Mail has kicked off a review of its �8 million media business, currently handled by Interpublic's UM London.
Comic Relief 2015: how brands are supporting the cause
Comic Relief 2015: how brands are supporting the cause
by Daniel Farey-Jones
04 February 2015, 04:00PM
Red Nose Day is back after a two-year break and will take place on Friday 13 March. Marketing looks at how brands are supporting the charity push.
Agencies line up for European Diesel brief
Agencies line up for European Diesel brief
by Kate Magee
05 February 2015, 08:00AM
Diesel is on the hunt for a creative shop to run its European ad account.
JWT wins Treasury Wine's global marketing account
JWT wins Treasury Wine's global marketing account
by James Swift
05 February 2015, 09:44AM
Treasury Wine Estates, the Australian wine making group, has named J Walter Thompson as its global marketing services provider.
Party Politics: which brands are in the pre-election firing line?
Party Politics: which brands are in the pre-election firing line?
by Sara Spary
05 February 2015, 09:33AM
The general election can be a nail-biting time for brands as the major political contenders battle to win votes by outlining new policies and pressure groups lobby to get their voices heard. In the run up to the election, Marketing charts the brands ...
Publicis to complete Sapient takeover tomorrow
Publicis to complete Sapient takeover tomorrow
by Ed Owen
04 February 2015, 03:11PM
Publicis Groupe has overcome the final hurdles in its takeover of Sapient for $3.7 billion after gaining all the required regulatory approvals, and expects to complete the transaction tomorrow.
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