Wednesday 25 February 2015

Money Advice Service, Outdoor Media Centre, Mobile phone ad banned, Winter football World Cup, HomeAway, Facebook, Marmite

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Latest news
Money Advice Service hunts media agency
by Kate Magee,
25 February 2015, 12:52PM
Money Advice Service hunts media agency
The Money Advice Service has kicked off a search for a media planning and buying agency.
Outdoor Media Centre appoints Alan Brydon as chief executive
by Arif Durrani,
25 February 2015, 08:30AM
Outdoor Media Centre appoints Alan Brydon as chief executive
The Outdoor Media Centre (OMC), the industry body for the out-of-home (OOH) media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its chief executive.
Mobile phone ad banned for objectifying women
by Gurjit Degun,
25 February 2015, 08:48AM
Mobile phone ad banned for objectifying women
The Advertising Standards Authority has banned an ad for Kazam Online, the mobile phone manufacturer, for objectifying women.
Winter football World Cup could boost UK broadcasters' revenues by £12m
by Gurjit Degun,
25 February 2015, 12:03PM
Winter football World Cup could boost UK broadcasters' revenues by £12m
A football World Cup taking place during winter could add £12 million to UK broadcasters' revenues, according to ZenithOptimedia.
HomeAway goes after Airbnb with global ad campaign
by Maisie McCabe,
25 February 2015, 09:23AM
HomeAway goes after Airbnb with global ad campaign
HomeAway, the online holiday rentals company, is launching a global ad campaign to position itself away from rival Airbnb as the site for family holidays.
Facebook launches app to help businesses manage ads on the go
by Gurjit Degun,
24 February 2015, 02:00PM
Facebook launches app to help businesses manage ads on the go
Facebook has launched an app to help businesses manage their ads on the go.
Marmite rescues Dean Gaffney in new online ad
by James Swift,
24 February 2015, 02:18PM
Marmite rescues Dean Gaffney in new online ad
Dean Gaffney, the former EastEnders actor, appears in a new campaign for Marmite that sees the brand rescue the forgotten celebrity.

Why Millennials scare financial brands

by Joan Voight

25 February 2015
Young consumers and digital tech are forcing financial marketing into uncharted territory.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Innocent's marketing chief on doubling TV ad air-time, millennials and kale
by Sara Spary, 25 February 2015, 12:04PM
Barclays becomes first UK bank to allow payments via Twitter
by Charlotte McEleny, 25 February 2015, 11:38AM
How brands used the catwalk as a marketing tool at London Fashion Week
by Emma Grede, 25 February 2015, 10:49AM
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Latest Work

Marmite "search and rescue" by W Communications
24 February 2015, 11:56AM
Marmite
Dean Gaffney, the former EastEnders actor, stars in an online ad for Marmite created by the PR agency W. The campaign extends the brand s existing "Love it. Hate it. Just don t forget it" positioning to involve celebrities whose stars have faded. T...
The Wall Street Journal "make time" by The & Partnership New York
24 February 2015, 08:53AM
The Wall Street Journal
Entrepreneurs and business leaders don t have time to read The Wall Street Journal but they still make the time, according to the newspaper s latest global campaign. It was created by The Partnership New York and comprises TV, social, digital and...
Cadillac "the daring" by Publicis New York and Publicis UK
23 February 2015, 11:48AM
Cadillac
Cadillac s new positioning was unveiled in a campaign that ran during the Oscars last night (22 February) . Publicis New York and UK offices created the ad, which invites consumers to "dare greatly" and follow the lead of people such as the directo...
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1 comment:

  1. Information is nice and good but it seems to be something is missing.all the categories got the same specifications and it still requires some more new things to be
    shown to the world.
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