Saturday 14 February 2015

This week's most read news and best ad campaigns

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Havas poaches Chris Hirst as group chief executive of Europe
by Staff,
12 February 2015, 09:00AM
Havas poaches Chris Hirst as group chief executive of Europe
Havas is set to hire Chris Hirst, the chief executive of Grey London, for the same role at Havas Creative Group in the UK and Europe.
KFC trolls Rich Kids on Instagram
by Ed Owen,
03 February 2015, 11:51AM
KFC trolls Rich Kids on Instagram
KFC has its sights set on the so-called "rich kids" of Instagram, with a campaign that recreates some of their nauseating images with added fried chicken.
Vodafone shifts entire £53m UK account to Grey London
by Kate Magee,
06 February 2015, 12:40PM
Vodafone shifts entire £53m UK account to Grey London
Vodafone has appointed Grey London as its lead creative agency across all its £53 million UK business.
101 bulks after Vauxhall and Netto wins
by James Swift,
10 February 2015, 11:55AM
101 bulks after Vauxhall and Netto wins
101 has hired staff from AKQA, the BD Network and Wieden & Kennedy after picking up business from Vauxhall and Netto.
KFC to give away a family meal every month for 50 years as part of 50th celebrations
by Maisie McCabe,
09 February 2015, 09:36AM
KFC to give away a family meal every month for 50 years as part of 50th celebrations
KFC is kicking off a 12-month marketing push to commemorate 50 years since the fast food chain launched in the UK.
Grey London promotes Lucy Jameson to CEO
by Kate Magee,
12 February 2015, 10:16AM
Grey London promotes Lucy Jameson to CEO
Grey London has promoted its chief strategy officer, Lucy Jameson, to chief executive, replacing Chris Hirst.
McVitie's offers cuddly toys as part of 'Sweeet' campaign
by Gurjit Degun,
11 February 2015, 08:47AM
McVitie's offers cuddly toys as part of 'Sweeet' campaign
McVitie's, the brand owned by United Biscuits, is offering customers the chance to win a cuddly toy as part of its 'Sweeet' campaign.
JWT beats Mother and VCCP to land Ribena's UK account
by James Swift,
12 February 2015, 08:00AM
JWT beats Mother and VCCP to land Ribena's UK account
Ribena has appointed J Walter Thompson London as its strategic partner in the UK after a pitch.
TfL launches combined media and ad pitch
by Staff,
12 February 2015, 08:00AM
TfL launches combined media and ad pitch
Transport for London reviews creative and media accounts together for first time.
Mark Roalfe's favourite BBC ads
by Mark Roalfe,
09 February 2015, 11:59AM
Mark Roalfe's favourite BBC ads
Rainey Kelly Campbell Roalfe/Y&R held onto the BBC ad account last week, ahead of stiff competition. Mark Roalfe, the chairman and executive creative director, looks back at his favourite ads by the agency for the corporation.
VCCP tops AAR's report on new business again
12 February 2015, 08:00AM
VCCP tops AAR's report on new business again
Question: when is a pitch not a pitch? Answer: when you lose - then it was "just credentials".
Lucky Generals hires Laurence Horner to oversee strategy
by James Swift,
12 February 2015, 08:00AM
Lucky Generals hires Laurence Horner to oversee strategy
Lucky Generals has hired Laurence Horner, a former joint head of strategy at Mother, as its first strategy director.
Heart transplant charity looks to find 24-year-old woman a heart for Valentine's
by Gurjit Degun,
09 February 2015, 03:53PM
Heart transplant charity looks to find 24-year-old woman a heart for Valentine's
A heart transplant charity is looking to find 24-year-old Stacie Pridden a heart for Valentine's Day.
IAB publishes first native ad guidelines
by Ed Owen,
09 February 2015, 12:01AM
IAB publishes first native ad guidelines
The Internet Advertising Bureau has published its first guidelines for native advertising, stating they need clear branding to show they are not pure editorial.
DLKW Lowe opens content division
by Gurjit Degun,
12 February 2015, 08:00AM
DLKW Lowe opens content division
DLKW Lowe has launched an in-house digital content production company to work across Lowe and Partners in London.
Possible hires Fabric's Neil Miller as CEO
by Kate Magee,
13 February 2015, 11:11AM
Possible hires Fabric's Neil Miller as CEO
Possible, the digital agency, has appointed Neil Miller, the former joint chief executive of Razorfish, to be its UK chief executive.
Rainey Kelly Campbell Roalfe/Y&R retains BBC ad account
by Gurjit Degun,
06 February 2015, 11:00AM
Rainey Kelly Campbell Roalfe/Y&R retains BBC ad account
The BBC has retained Rainey Kelly Campbell Roalfe/Y&R as its advertising agency following a competitive pitch.
Durex encourages couples to 'ditch' chocolates on Valentine's Day
by Gurjit Degun,
10 February 2015, 11:59AM
Durex encourages couples to 'ditch' chocolates on Valentine's Day
Durex, the condom and sex toys brand owned by RB, is encouraging couples to "ditch" chocolates and roses this Valentine's Day and try something new instead.
Avios in hunt for first social media shop
by Kate Magee and James Swift,
10 February 2015, 11:55AM
Avios in hunt for first social media shop
Avios, the travel rewards scheme used by British Airways, among others, is on the hunt for its first social media agency.
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Top Work Stories

Mondelez International "7 flavours of Keith" by Fallon London
09 February 2015, 05:10PM
Mondelez International
Paddy Power "exhilaracing!" by Crispin Porter & Bogusky London
12 February 2015, 08:00AM
Paddy Power
Lastminute.com "sexy delights of Europe" by Adam & Eve/DDB
11 February 2015, 03:30PM
Lastminute.com
John Frieda "me & John" by Arnold Worldwide
12 February 2015, 09:30AM
John Frieda
Skoda "fight for attention" by 18 Feet & Rising
11 February 2015, 04:29PM
Skoda
BMW "road to Twickenham" by FCB Inferno
09 February 2015, 08:59AM
BMW
O2 "the power of support" by VCCP
11 February 2015, 09:48AM
O2
The World's Talking About: Odd love
12 February 2015, 08:00AM
The World's Talking About: Odd love
Madrid Fusión 2015 "WilliaM: the man with two mouths" by VCCP
06 February 2015, 09:42AM
Madrid Fusión 2015
L'Oreal "age perfect" by McCann London
10 February 2015, 08:47AM
L'Oreal
Christian Dior "Miss Dior" by Anton Corbijn
09 February 2015, 09:23AM
Christian Dior
Valspar "colour outside the lines" by FCB Inferno
13 February 2015, 09:57AM
Valspar
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