Thursday, 19 February 2015

Breaking news from Brand Republic - Samsung, Under Armour, Wonga, OMD, Brand USA, Benecol

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Under Armour hijacks social media conversations in challenge to fitness enthusiasts
Under Armour hijacks social media conversations in challenge to fitness enthusiasts
by Suzanne Bearne
19 February 2015, 09:08AM
Under Armour has enlisted the help of professional athletes, including Welsh rugby union fullback Leigh Halfpenny, to launch a social media campaign challenging fitness enthusiasts to push themselves further.
Samsung goes head to head with Apple in digital wallet acquisition
Samsung goes head to head with Apple in digital wallet acquisition
by Suzanne Bearne
19 February 2015, 08:40AM
Samsung is to acquire mobile payments start-up LoopPay as the electronics giant steps up in its efforts to take on rival Apple.
Wonga kicks off advertising review
Wonga kicks off advertising review
by James Swift
19 February 2015, 08:01AM
Albion has decided not to repitch, citing practices at the company that 'we categorically do not agree with'.


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OMD tops Gunn Report For Media
OMD tops Gunn Report For Media
by Arif Durrani
19 February 2015, 08:00AM
Omnicom's OMD has been named the most-awarded media agency in the world, ahead of Publicis Groupe's Starcom MediaVest Group and its sister shop PHD, in The Gunn Report For Media 2014.
Brand USA on hunt for creative shop
Brand USA on hunt for creative shop
by Gurjit Degun
19 February 2015, 12:00AM
Agencies line up for Benecol UK business
Agencies line up for Benecol UK business
by Kate Magee
19 February 2015, 08:00AM
Cranmer to chair magazine marketing agency Magnetic
Cranmer to chair magazine marketing agency Magnetic
by Arif Durrani
19 February 2015, 08:00AM
Magnetic, the new marketing body for magazines de�veloped under the working name of Project Orange, will launch next month with Mark Cranmer as its chairman.
Strong Q4 helps outdoor post record 2014 revenue of �1bn
Strong Q4 helps outdoor post record 2014 revenue of �1bn
by Arif Durrani
19 February 2015, 08:00AM
Sony SmartEyeglass and Microsoft HoloLens race to outdo Google Glass
Sony SmartEyeglass and Microsoft HoloLens race to outdo Google Glass
by Shona Ghosh
18 February 2015, 12:20PM
Sony's SmartEyeglass is now available for developers to pre-order in the UK for �620, offering augmented reality through holograms.
Burberry brings London Fashion Week to Tokyo with Line messaging app
Burberry brings London Fashion Week to Tokyo with Line messaging app
by Shona Ghosh
18 February 2015, 01:50PM
Burberry has cemented its reputation for innovation by partnering with Line, a Japanese messaging app with huge presence in Asia.
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