Tuesday 10 February 2015

Breaking news from Brand Republic - Tesco runs PayQwiq trial, plus Anomaly Amsterdam; Jaguar; Vodafone; Mark Roalfe's favourite BBC ads

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Tesco lets customers pay by smartphone with PayQwiq trial
Tesco lets customers pay by smartphone with PayQwiq trial
by Shona Ghosh
10 February 2015, 09:00AM
Tesco is trialling PayQwiq, a mobile payments service that allows customers to pay for items and collect Clubcard points on their smartphones.
Anomaly Amsterdam appoints Peters Ginsborg and Jorgensen as ECD
Anomaly Amsterdam appoints Peters Ginsborg and Jorgensen as ECD
by Maisie McCabe
10 February 2015, 09:26AM
Anomaly Amsterdam has hired Martin Peters Ginsborg and Lars Jorgensen in the role of partner and executive creative director, following the agency's win of the Johnnie Walker ad account.
Bond villain to drive Jaguar supercar, but will it be eco?
Bond villain to drive Jaguar supercar, but will it be eco?
by Daniel Farey-Jones
10 February 2015, 09:13AM
Jaguar Land Rover has revealed that its cars will feature in the next James Bond film, with the villain chasing Bond's Aston Martin in a 200mph supercar that was conceived as a plug-in electric hybrid.
Heart transplant charity looks to find 24-year-old woman a heart for Valentine's
Heart transplant charity looks to find 24-year-old woman a heart for Valentine's
by Gurjit Degun
09 February 2015, 03:53PM
A heart transplant charity is looking to find 24-year-old Stacie Pridden a heart for Valentine's Day.
Vodafone's top marketer Daryl Fielding to exit after two years
Vodafone's top marketer Daryl Fielding to exit after two years
by Shona Ghosh
09 February 2015, 04:08PM
Vodafone UK's most senior marketer, Daryl Fielding, is set to leave the mobile operator after two years to pursue her own interests.
Mark Roalfe's favourite BBC ads
Mark Roalfe's favourite BBC ads
by Mark Roalfe
09 February 2015, 11:59AM
Rainey Kelly Campbell Roalfe/Y&R held onto the BBC ad account last week, ahead of stiff competition. Mark Roalfe, the chairman and executive creative director, looks back at his favourite ads by the agency for the corporation.
Unilever CMO Keith Weed: we must build a healthy society
Unilever CMO Keith Weed: we must build a healthy society
by Keith Weed
09 February 2015, 11:10AM
More than 2,500 representatives from governments, NGOs and the private sector convened in Davos for the World Economic Forum last month, writes Keith Weed, CMO of Unilever.
What brands need to know about Twitter's recent ad changes
What brands need to know about Twitter's recent ad changes
by Gurjit Degun
09 February 2015, 11:09AM
Twitter has introduced a timeline for logged-out users, those who look at a tweet now and then without signing in, and is planning to sell ads against this. But what does this mean for advertisers?
Helen Mirren rallies against old age in debut ad for L'Oréal
Helen Mirren rallies against old age in debut ad for L'Oréal
by James Swift
09 February 2015, 10:25AM
Helen Mirren stars in an ad for the cosmetics brand L'Oréal, which tackles the issue of women feeling invisible as they get older.
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