Tuesday 17 February 2015

Digital AM - YouTube, Heineken, Amazon, Barnardo's, Apple

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Latest news

YouTube to air Creators documentary to educate brands
YouTube to air Creators documentary to educate brands
by James Swift
17 February 2015, 12:28PM
Anomaly London has teamed up with an Oscar-nominated director to create a documentary exploring the rise of YouTube creators.
Heineken kicks off #ChampionTheMatch social activity as Champions League hots up
Heineken kicks off #ChampionTheMatch social activity as Champions League hots up
by Maisie McCabe
17 February 2015, 12:05PM
Heineken has followed up last year's #ShareTheSofa campaign with a new online platform encouraging people share their match day rituals using the #ChampionTheMatch hashtag.
Houston we have a problem: no lift-off for Amazon drones
Houston we have a problem: no lift-off for Amazon drones
by Sara Spary
17 February 2015, 08:57AM
The US Federal Aviation Administration has slapped down Amazon's plans for its Prime Air Drone project, ruling the airborne carriers should not be used to drop off cargo.


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MiC's Binky pledges to waive fee after backlash
MiC's Binky pledges to waive fee after backlash
by Louise McIlwraith
17 February 2015, 12:23PM
'Made in Chelsea' actress Alexandra "Binky" Felstead has pledged to waive her fee for fronting an Instagram campaign for a children's charity to promote its shops, after suffering a public backlash.
Apple rated world's most valuable brand and Lego most powerful
Apple rated world's most valuable brand and Lego most powerful
by Charlotte McEleny
17 February 2015, 09:59AM
Apple retains spot at the world's most valuable brand, while Lego steals the top spot from Ferrari as the world's most powerful brand.
Publicis Groupe to acquire content news platform Relaxnews
Publicis Groupe to acquire content news platform Relaxnews
by Gurjit Degun
17 February 2015, 09:45AM
Publicis Groupe is to acquire Relaxnews, the press and content agency based in Paris, for approximately €15 million (£11 million).
Havas Media Group partners with content marketing platform
Havas Media Group partners with content marketing platform
by Maisie McCabe
17 February 2015, 09:32AM
Havas Media Group has formally partnered with the content marketing platform NewsCred, in a bid to expand its content capabilities.
Morrisons to sponsor Ant & Dec's Saturday Night Takeaway
Morrisons to sponsor Ant & Dec's Saturday Night Takeaway
by Sara Spary
16 February 2015, 11:59AM
Morrisons' loyalty card Match & More is sponsoring Saturday Night Takeaway as the retailer looks to drum up signatories to the scheme.
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From the blogs

Infographic: Learn how OpenRTB 2.3 will standardise native advertising
Chris Quigley
17 February 2015, 8:47AM
Can Hilton change business brand to play image with concert tie-up?
Chris J Reed
17 February 2015, 12:26AM
You and your teenage son absolutely canNOT write effective copy
Jim Compton Hall
16 February 2015, 9:02AM
5 video predictions for the year ahead
Sue Hunt
16 February 2015, 8:30AM
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