Media PM - Net-a-Porter, Channel 5, Rajars, EA, Royal Mail

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05th February 2015

Macleod Smith spearheads print revolution at Net-a-Porter Porter's publisher believes the one-year-old magazine, complete with shoppable content, has created a new business model. By David Benady. Should Channel 5 be approaching Omnicom clients directly? Do advertisers lose out in the trading dispute between the media group and the broadcaster, Arif Durrani asks. Rajar Q4 2014: BBC takes lion's share of year-on-year listening hit BBC radio has taken a greater hit to its year on year audience size than its rival commercial stations, according to the latest Rajar listening figures for the quarter to 14 December 2014. Rajar Q4 2014: Kiss takes Capital's London crown Bauer Media's Kiss London has knocked Capital from pole position in the radio audience figures for the final quarter of 2014, reaching more than 1.9 million listeners each week. From Wapping to the web: the changing face of news Messaging: the next cool thing for brands Opportunities beyond established social media channels are emerging around mobile messaging, David Benady writes. Smart data tops Google's top marketing predictions Mark Howe reveals the trends that are expected to be the hot topics of 2015, from content marketing to new ad formats. Trust is first casualty of the Channel 5/Omnicom saga There's something rotten in the symbiotic relationships of media agencies, media owners and clients - and it demands our attention. EA reviews £80m pan-Euro media Electronic Arts, the game publisher, has launched a review of its £80 million pan-European media planning and buying business. UM on alert as Royal Mail calls review of £8 million media Royal Mail has kicked off a review of its £8 million media business, currently handled by Interpublic's UM London. Political leaders turn to Facebook The growing role of social media in the lives of young adults in the UK was highlighted this week when poli­tical leaders descended on Facebook's London office to answer questions from the under-25s. Latest blogs Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Sales Executive , Last Word Media OTE up to £30,000 per annum, London (Central), London (Greater) Commercial Director , Aspire £90000.00 - £100000.00 per annum, London Graduate Media Sales , Morgan Rutherford Associates £18K basic+commission, Greater Manchester / Manchester, Greater Manchester / Manchester Airport, Greater Manchester Field Sales Executive/Internet Marketing Consultant , Morgan Rutherford Associates £24K Basic+Commission+Car+ Laptop, Liverpool Media Sales Executive-Graduate Opportunity! , SYLEX Recruitment £18000 to £18500 per annum, London

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