Monday 23 February 2015

Breaking news from Brand Republic - Brands perform at the Oscars, Adidas, Prostate Cancer UK, Burberry, Mars Bars

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Brands make the most of Oscar fever
Brands make the most of Oscar fever
by Maisie McCabe
23 February 2015, 09:38AM
Dunkin' Donuts, Cottonelle, Cadillac and Samsung were among the brands to advertise around the Oscars last night.
Theo Walcott leaves Nike for Adidas and goes straight into 'There will be haters' campaign
Theo Walcott leaves Nike for Adidas and goes straight into 'There will be haters' campaign
by Shona Ghosh
20 February 2015, 04:40PM
Adidas has signed Arsenal forward Theo Walcott as its latest global ambassador in a multi-year deal.
Prostate Cancer UK hunts for direct agency
Prostate Cancer UK hunts for direct agency
by Maisie McCabe
23 February 2015, 08:00AM
Prostate Cancer UK is seeking an integrated direct response agency to support its mission change the face of men's health.
Burberry to feature tweet-activated camera during catwalk show
Burberry to feature tweet-activated camera during catwalk show
by Maisie McCabe
23 February 2015, 10:01AM
Burberry and Twitter have partnered to enable people anywhere in the world to take a photograph from the Burberry Prorsum Autumn/Winter 2015 Womenswear show later today.
Tiffany continues story of gay couple in TV ad
Tiffany continues story of gay couple in TV ad
by Maisie McCabe
20 February 2015, 01:02PM
Tiffany & Co has followed up its first print ad featuring a same-sex couple with a TV ad showing a range of couples getting engaged, including the two men.
Mars Bars to display Fairtrade labelling in sustainability push
Mars Bars to display Fairtrade labelling in sustainability push
by Ben Bold and Sara Spary
23 February 2015, 09:36AM
Kicking off Fairtrade Week, Mars has said that all cocoa used in the UK manufacture of its Mars Bars will be Fairtrade by autumn this year, as part of its commitment to sustainable and ethical sourcing.
Starbucks to sell wine and beer in premium food push
Starbucks to sell wine and beer in premium food push
by Sara Spary
20 February 2015, 02:02PM
Starbucks is rolling out its Evenings programme across the UK, where it will offer wine, beer and premium foods including chorizo and prawn skewers.
January blues are over and consumers are spending again
January blues are over and consumers are spending again
by Phuong Nguyen
23 February 2015, 09:00AM
February can be a tricky time of year for marketers, writes eBay UK's director of advertising, Phuong Nguyen.
What brands should learn from the Oscars about storytelling
What brands should learn from the Oscars about storytelling
by Gillian McCormack
23 February 2015, 09:36AM
Film has a uniquely powerful ubiquity within human culture. As we finish the countdown to the Oscars it makes sense, says Material MD Gillian McCormack, to look at Hollywood and the stories it tells to gauge what resonates with audiences across the w...
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