Digital AM - IAB publishes first native ad guidelines, plus Facebook; Lastminute.com; Topman; Tinder

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news IAB publishes first native ad guidelines by Ed Owen 09 February 2015, 12:01AM The Internet Advertising Bureau has published its first guidelines for native advertising, stating they need clear branding to show they are not pure editorial. Tories rack up £114,000 monthly bill for Facebook ads by Sara Spary 09 February 2015, 08:18AM The Labour Party has lashed out at the amount of cash the Conservative Party ploughs into Facebook advertising, in a counter political campaign. Lastminute.com film encourages trips to the 'sexy delights of Europe' by Kate Magee 09 February 2015, 11:55AM Lastminute.com has launched a campaign encouraging lovers to enjoy "the sexy delights of Europe" this Valentine's Day. PROMOTED CONTENT Email optimisation: Testing at the heart of your organisation This free expert report looks at how you can improve email conversion rates by implementing a testing culture within your organisation. Topman crowdsources music video through YouTube by Shona Ghosh 09 February 2015, 11:07AM Topman has partnered with Mercury Prize nominee Ghostpoet to launch Openshoot, a YouTube project to crowdsource ideas for his next music video. Why CMOs see social media as just another tick-box by Fergus Jarvis 09 February 2015, 07:00AM In the last article on OC&C Strategy Consultants' insights on the challenges and anxieties facing CMOs today, Fergus Jarvis, partner at OC&C, discusses the tick-box approach applied to social media. How Tinder's brand fares against competitors in key Valentine's Day period by Staff 09 February 2015, 06:00AM As Valentine's Day approaches, you can bet that Tinder users will be furiously swiping to get a date on the most romantic day of the year. Publicis Groupe launches Publicis.Sapient as it completes $3.7bn deal by Ed Owen 06 February 2015, 03:39PM Publicis has completed its $3.7 billion acquisition of Sapient to create the "most transformational offering in the market". Latest jobs Brand Consultant Recruiter Rare Selection Salary £35 - £70K base plus large bonus and big company benefits. Location Central London Senior Consultant Recruiter Ball & Hoolahan Salary £60,000 per annum Location London (Central), London (Greater) Creative Copywriter Recruiter Beyond The Book Salary £Competitive and DOE Location Gloucestershire Senior Data Analyst Recruiter Ball & Hoolahan Salary £45,000 per annum Location South East England Senior Digital Designer Recruiter Beyond The Book Salary £40000.00 per annum Location Birmingham Digital Account Manager Recruiter Beyond The Book Salary £23000.00 - £25000.00 per annum Location Birmingham From the blogs When celeb partnerships on social can win Stuart Crowder 09 February 2015, 10:23AM Mobile is the new frontier for retargeting Michael Bertaut 06 February 2015, 8:06AM The rise of wasted adspend on mobile video Paul Coggins 06 February 2015, 7:56AM Mobile optimisation: What do Google's warnings mean for brands? Drew Brigham 05 February 2015, 7:08AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2015 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders