Friday, 6 February 2015

Breaking news from Brand Republic - Coca-Cola ends #MakeItHappy Twitter campaign, plus Bafta; online junk food ads; IDM; Sega

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Coca-Cola ends #MakeItHappy Twitter campaign after Mein Kampf prank
Coca-Cola ends #MakeItHappy Twitter campaign after Mein Kampf prank
by Shona Ghosh
06 February 2015, 09:01AM
Coca-Cola has suspended its #MakeItHappy automated Twitter campaign, after pranksters from US publication Gawker tricked the firm into quoting passages from Hitler's Mein Kampf.
Bafta runs film noir Tube campaign ahead of awards on Sunday
Bafta runs film noir Tube campaign ahead of awards on Sunday
by Ed Owen
06 February 2015, 09:36AM
Bafta is running a poster campaign to publicise Sunday's film awards ceremony at the Royal Opera House.
Online junk food ads given all clear
Online junk food ads given all clear
by Shona Ghosh
06 February 2015, 08:17AM
Evidence that junk food ads appearing on social networks, vlogs and apps are contributing to child obesity is limited, a review has claimed.
IDM partners with TFM&A to bolster education programme
IDM partners with TFM&A to bolster education programme
by Rachel Bull
06 February 2015, 09:59AM
The Institute of Direct and Digital Marketing (IDM) has announced a three-year partnership with industry show Technology for Marketing & Advertising (TFM&A).
Sega replaces European marketing chief after Xbox poach
Sega replaces European marketing chief after Xbox poach
by Shona Ghosh
06 February 2015, 08:00AM
Sega has hired games marketing veteran Jon Rooke as its European marketing director, after losing incumbent Amanda Farr to Xbox UK.
Lead 2015, the bottom line
Lead 2015, the bottom line
by Cilla Snowball
06 February 2015, 08:11AM
Cilla Snowball, the chairman of the Advertising Association and the group chairman and chief executive of Abbott Mead Vickers BBDO, reflects on the five main themes coming out of last week's AA Lead conference.
Siemens appoints Cheetham Bell as lead creative agency
Siemens appoints Cheetham Bell as lead creative agency
by Ed Owen
06 February 2015, 08:25AM
Siemens Home Appliances has appointed Cheetham Bell as its lead creative agency following a competitive pitch.
Generation Media promotes three
Generation Media promotes three
by Gurjit Degun
06 February 2015, 08:36AM
Generation Media, the toys, games and parenting media agency, have promoted three members of the team to senior positions.
Vote: what is your favourite romantic ad of all time?
Vote: what is your favourite romantic ad of all time?
by Daniel Farey-Jones
05 February 2015, 12:18PM
To get you in the mood for Valentines Day, we are compiling the best romantic ads ever made but we need your help. Pick out your favourite from our selection of classic ads and cast your vote at the bottom.
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