| YouTube: The Teenage Years | | Lizzy Pollott | | 18 February 2015, 9:19AM |  YouTube. The modern marvel that has allowed us to learn how to French plait our hair from a 16-year-old in Chigwell, before watching a baby monkey riding backwards on a pig.
| | | | Don't watch the watch | | Tom Ollerton | | 18 February 2015, 8:25AM |  Marketing has moved from the radio to the TV, to the computer; from the desktop to the mobile in the consumer's pocket – each one a paradigm shift.
The most recent shift from desktop to mobile created a need for more intimate communications. It's something that brands still struggle with – a mobile is a very personal space compared to a desktop screen.
| | | | | | | Can Hilton change its business brand to play image with concert tie-up? | | Chris J Reed | | 17 February 2015, 12:26AM |  Hilton has created a partnership with leading concert promoter Live Nation to try and change its rather stuffy brand image to one that is cool, contemporary and in touch with Gen Y and Gen X, in fact, anyone outside of the baby boomers generation. Good luck with that.
This partnership gives their Hilton Honours (I’m spelling it the English way, sorry) Members exclusive concerts, meet and greets and experiences by using their loyalty points. Hilton replaces Starwood who created a similar partnership and called it "SPG: Hear the Music, see The World". It featured bands like Imagine Dragons and One Republic. That must have worked well.
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