Some of this week's most read features and opinions

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list The brave new retail world 12 February 2015, 08:00AM The seven golden behaviours that every retail brand (and its agency) must live by, according to Mary Portas. Should agencies do away with ECDs? 05 February 2015, 08:00AM Clients need to be part of creating a better adland by Claire Beale, 12 February 2015, 08:00AM YouTube and the advertising creative: A decade of decline? by Matt Keon, 13 February 2015, 11:27AM YouTube was founded in California ten years ago today. 18 Feet & Rising's executive creative director, Matt Keon, talks about how the channel has influenced ads and the people that make them. Does adland need diversity quotas? 12 February 2015, 08:00AM More show, less business 12 February 2015, 08:00AM What we think about how advertising works, and how it really does, are the subjects of Paul Feldwick's new book. Russell Davies debates the themes with the author. EE is a brilliant case study of advertising's value by Maisie McCabe, 12 February 2015, 08:00AM Is Thomas Cromwell the ultimate suit? by Laura Chamberlain, 11 February 2015, 12:14PM Laura Chamberlain, the client services director at Now, says Wolf Hall is finally connecting her history degree with modern life in adland. Messaging: the next cool thing for brands 05 February 2015, 08:00AM Opportunities beyond established social media channels are emerging around mobile messaging, David Benady writes. What brands need to know about Twitter's recent ad changes by Gurjit Degun, 09 February 2015, 11:09AM Twitter has introduced a timeline for logged-out users, those who look at a tweet now and then without signing in, and is planning to sell ads against this. But what does this mean for advertisers? Agencies must play their part in good relationships by Arif Durrani, 12 February 2015, 08:00AM Last week's column on trust has clearly struck a nerve, with many agency leaders agreeing there needs to be better understanding between clients and agencies. 2015: the year of the in-house agency? by Graham Daldry, 06 February 2015, 10:40AM An agency that can cope with disruption can conquer the world, argues Graham Daldry, creative director at Specsavers. For that reason, the in-house agency's time has come. When will the word 'sexist' become redundant in advertising? by Caitlin Ryan, 04 February 2015, 11:38AM When will brands stop over-sexualising young women and stop reducing women to nothing but their looks in an attempt to sell a product? So much more than a poster 12 February 2015, 08:00AM An outdoor ad once meant paper and paste. Of course, digital has changed all that. But we're just at the tip of the iceberg, Ed Owen writes. No 121: Francis Ayer's open contracts 12 February 2015, 08:00AM On the Campaign couch by Jeremy Bullmore, 12 February 2015, 08:00AM Growth in digital bolsters commercial radio revival 12 February 2015, 08:00AM The sector is stealing share away from the BBC, in part thanks to successful brand extensions. By David Benady. The evolution of social in the 2015 Super Bowl by David Benady, 12 February 2015, 08:00AM Social media is gaining popularity in the biggest US sporting event, but measurement remains difficult. Latest Jobs Senior copywriter Negotiable depending on experience, Edinburgh Senior Marketing Manager £50,000 - £60,000 per annum , Victoria, London (Greater) Web Analyst Negotiable, Leeds Database Marketing Analyst Negotiable, Leeds Senior Account Manager - Entertainment, Music, Lifestyle £35000 - £37500 per annum + UNBEATABLE COMMISSION , City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.