Friday 20 February 2015

Breaking news from Brand Republic - Paddy Power, Facebook, Samsung and Groupon, Wieden & Kennedy Amsterdam, Ikea

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Paddy Power's Pistorius ad most-complained about in 2014
Paddy Power's Pistorius ad most-complained about in 2014
by Maisie McCabe
20 February 2015, 12:01AM
Paddy Power's Oscar Pistorius ad was the most-complained about ad of 2014 with 5,525 complaints.
Facebook confirms it is developing apps for Oculus Rift
Facebook confirms it is developing apps for Oculus Rift
by Suzanne Bearne
19 February 2015, 11:25AM
Facebook it is developing its own virtual reality (VR) apps, a year after the social network acquired VR headset firm Oculus for $2bn (�1.3bn).
Samsung and Groupon among launch brands for LinkedIn ad network
Samsung and Groupon among launch brands for LinkedIn ad network
by Suzanne Bearne
19 February 2015, 03:36PM
LinkedIn has launched an ad network as part of a range of advertising tools aimed to appeal to marketers.


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W&K co-opts Tokyo MD to run Amsterdam office
W&K co-opts Tokyo MD to run Amsterdam office
by Louise McIlwraith
20 February 2015, 08:50AM
Wieden & Kennedy Amsterdam has appointed Blake Harrop, the managing director at its sister office in Tokyo, as its managing director, replacing Clay Mills.
Ikea's 'emoji' keyboard experiment backfires
Ikea's 'emoji' keyboard experiment backfires
by Shona Ghosh
20 February 2015, 09:05AM
Ikea has launched its own emoji keyboard for smartphones, but users have pointed out the new app does not actually work.
Michael Kors joins Snapchat for New York Fashion Week
Michael Kors joins Snapchat for New York Fashion Week
by Shona Ghosh
20 February 2015, 09:21AM
Michael Kors partnered with Snapchat for New York Fashion Week, giving younger fans access to behind-the-scenes moments at shows.
P&G boss: we must nail the brand promise
P&G boss: we must nail the brand promise
by Shona Ghosh
20 February 2015, 09:30AM
Procter & Gamble chief executive Alan Lafley has admitted the company has lost its way by chasing competitors, and has promised to put consumers back at the heart of operations.
DLKW Lowe backs research on women returning to work after career break
DLKW Lowe backs research on women returning to work after career break
by Gurjit Degun
19 February 2015, 12:21PM
DLKW Lowe is supporting a new study looking into women who leave employment to take care of their children.
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