Monday 23 February 2015

Lego at the Oscars, Burberry, Prostate Cancer, Oscar fever, D&AD Awards, Wiggle, Cannes Lions

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Latest news
Lego wins the Oscar's brand gong
by Kate Magee,
23 February 2015, 12:18PM
Lego wins the Oscar's brand gong
If a gong had been handed out for best brand performance at the Oscars last night, Lego would have run away with it.
Burberry to feature tweet-activated camera during catwalk show
by Maisie McCabe,
23 February 2015, 09:16AM
Burberry to feature tweet-activated camera during catwalk show
Burberry and Twitter have partnered to enable people anywhere in the world to take a photograph from the Burberry Prorsum Autumn/Winter 2015 Womenswear show later today.
Prostate Cancer UK hunts for direct agency
by Maisie McCabe,
23 February 2015, 08:00AM
Prostate Cancer UK hunts for direct agency
Prostate Cancer UK is seeking an integrated direct response agency to support its mission to change the face of men's health.
Brands make the most of Oscar fever
by Maisie McCabe,
23 February 2015, 09:38AM
Brands make the most of Oscar fever
Dunkin' Donuts, Cottonelle, Cadillac and Samsung were among the brands to advertise around the Oscars last night.
Rei Inamoto and Kate Stanners among judges for D&AD Awards
by Gurjit Degun,
23 February 2015, 11:39AM
Rei Inamoto and Kate Stanners among judges for D&AD Awards
AKQA's Rei Inamoto, Saatchi & Saatchi's Kate Stanners and Ogilvy & Mather's Gerry Human are among the jury foreman for this year's D&AD Awards.
Total Media scoops Wiggle media account
by Louise McIlwraith,
23 February 2015, 12:26PM
Total Media scoops Wiggle media account
Wiggle, the online cycling and triathlon equipment retailer, has appointed Total Media as its media agency after a competitive pitch.
Cannes Lions launches 'cheaper than redundancy' campaign
by James Swift,
23 February 2015, 11:46AM
Cannes Lions launches 'cheaper than redundancy' campaign
McCann London has created a digital and press campaign for the Cannes Lions International Festival Of Creativity, urging agencies to send under-performing staff to the event.

Making a Happier Meal for McDonald's

by Susan Kuchinskas

23 February 2015
Why all the hatin' around the fast food chain's sentimental "pay with lovin'" campaign?

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

What brands should learn from the Oscars about storytelling
by Gillian McCormack, 23 February 2015, 09:36AM
Facebook predicts the 'conversational' election
by Shona Ghosh, 23 February 2015, 11:00AM
Chelsea FC replaces brand ads in 'game for equality' match
by Sara Spary, 23 February 2015, 10:48AM
Mars Bars to display Fairtrade labelling in sustainability push
by Ben Bold and Sara Spary, 23 February 2015, 09:36AM
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Latest Work

Cadillac "the daring" by Publicis NY & UK
23 February 2015, 11:48AM
Cadillac
Cadillac s new positioning was unveiled in a campaign that ran during the Oscars (22 February) last night. Publicis New York and UK offices created the ad, which invites consumers to "dare greatly" and follow the lead of people like the director Ric...
Asics "It's a big world. Go run it" By 180 Amsterdam
23 February 2015, 09:44AM
Asics
Asics has released a global campaign by 180 Amsterdam. The activity includes a 60-second TV ad that will air during sporting events around the world, a longer online video and print work. The spot opens on a lone runner who finds a ram's horn and use...
Specsavers "should've gone to Specsavers" by Specsavers Creative
20 February 2015, 11:03AM
Specsavers
Specsavers riffed on its now classic strapline with an outdoor poster that looks like it was put up by someone with bad eyesight. The ad was created by Specsavers in-house team and was only erected on one site in Southampton for a single day. But th...
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