Monday 16 February 2015

Breaking news from Brand Republic - Tesco, Publicis Groupe, Global, Interpublic Group, Renault, BJL

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Tesco to axe up to 10,000 jobs in latest cull
Tesco to axe up to 10,000 jobs in latest cull
by Shona Gosh
16 February 2015, 09:01AM
Tesco is reportedly preparing to cut between 9.000 and 10,000 jobs in a cull that will slim down management staff at stores, as well as its HQ and closing stores.
VivaKi RTB buyers to move into media agencies
VivaKi RTB buyers to move into media agencies
by Maisie McCabe
16 February 2015, 09:52AM
Publicis Groupe is to move its VivaKi programmatic buyers into its media agencies, so that they sit alongside the traders in other disciplines.
Global appoints Microsoft's Adam Johnson as director of marketing
Global appoints Microsoft's Adam Johnson as director of marketing
by Gurjit Degun
13 February 2015, 04:31PM
Global, the owner of Capital, Heart and Classic FM radio stations, has hired Microsoft's Adam Johnson as the director of marketing, replacing Giles Pearman.


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Interpublic Group hits 2014 targets but lowers sights for 2015
Interpublic Group hits 2014 targets but lowers sights for 2015
by James Swift
13 February 2015, 03:10PM
Interpublic Group saw growth in all markets except continental Europe in 2014, with income before income tax rising 53.8 per cent from $468 million (�303.6 million) in 2013 to $720 million.
Apple may take on Tesla in electric cars
Apple may take on Tesla in electric cars
by Shona Ghosh
16 February 2015, 09:30AM
Apple is reportedly building its own electric vehicle, with several hundred employees already working on a minivan called 'Titan'.
Renault takes cinema gold spot for Fifty Shades of Grey release
Renault takes cinema gold spot for Fifty Shades of Grey release
by Gurjit Degun
13 February 2015, 04:45PM
Renault, the car manufacturer, has grabbed the gold spot in UK cinemas for 'Fifty Shades of Grey', which launched today.
BJL creates Pancake Day social campaign for Asda
BJL creates Pancake Day social campaign for Asda
by Gurjit Degun
13 February 2015, 10:08AM
BJL, the London and Manchester-based integrated agency, has created a Pancake Day social media campaign for Asda, the first piece of work to come out of its content creation division.
Coca-Cola head of innovation: Only quick-witted, future gazing brands will succeed
Coca-Cola head of innovation: Only quick-witted, future gazing brands will succeed
by David Butler
16 February 2015, 12:01AM
Coca-Cola's vice president of innovation and entrepreneurship reveals the soft drink giant's approach to 'designing for growth' in new book 'Design to Grow: How Coca-Cola learned to combine scale and agility'. Get a taste of his insights in this exc...
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