| Mobile optimisation: What do Google's warnings mean for brands? | | Drew Brigham | | 05 February 2015, 7:08AM |  Brands that have invested in mobile and responsive websites are likely to reap the benefits as Google moves towards a better mobile user experience.
But Google recently sent a warning out to webmasters whose sites have issues on mobile devices.
| | | | What does BBC Taster tell us about the future of content marketing? | | Jordan Kretchmer | | 04 February 2015, 9:45AM |  With the launch of BBC Taster, the world's largest broadcaster has shown just how seriously it takes audience opinion. Experimental new projects which may previously have been scrapped by a small team, are now released to the world to stand or fall on their own merits.
| | | | Why do QR codes work in China and not in the West? | | Chris J Reed | | 04 February 2015, 12:04AM |  On a recent trip to China I was amazed by the amount of QR codes I saw. Why have they taken off in China and not in the West or even in Singapore? Simple answer, mobile.
| | | | Vox pops: Which campaign won the Super Bowl? | | The Wall | | 03 February 2015, 10:51AM |  Budweiser’s ‘Lost Puppy’ may have been the most popular ad of this year’s Super Bowl as far as the number of TV viewers go, but what does the industry think?
We ask three experts from The Minimart, Indicia and Zak Media Group to share their views on the best Super Bowl XLIX campaigns.
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