Media AM - OMD, strong Q4 boosts outdoor, Magnetic, The7stars, Fifty Shades of Grey

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19th February 2015

OMD tops Gunn Report For Media Omnicom's OMD has been named the most-awarded media agency in the world, ahead of Publicis Groupe's Starcom MediaVest Group and its sister shop PHD, in The Gunn Report For Media 2014. Strong Q4 helps outdoor post record 2014 revenue of £1bn Outdoor reported its strongest-ever performance in the final three months of 2014, helping the sector achieve a record £1 billion in revenue for the full year. Cranmer to chair magazine marketing agency Magnetic Magnetic, the new marketing body for magazines de­veloped under the working name of Project Orange, will launch next month with Mark Cranmer as its chairman. Senior talent continues to target media owners over agencies The annual Lighthouse Company Illuminations event was held in central London last week, where the results of the headhunter's New World Talent survey revealed some key industry trends among media's senior leaders. The7stars captures Victoria Plumb's £10m media business The7stars has been awarded the £10 million media planning and buying account for the online bathroom retailer Victoria Plumb. Magnetic begins mission to prove mags still matter Welcome, Magnetic - we've been expecting you. Finally, the UK's magazine sector has made a bold, collective step towards combating falling circulations, retreating ads and a generally bleak prognosis by launching the first marketing agency dedicated to promoting the industry. Cinema advertisers cashing in as Fifty Shades of Grey whips box office into frenzy Cinema is having a purple patch in 2015, and Karen Stacey, the interim chief executive of Digital Cinema Media, says it provides great opportunities for brands. M&A activity hits seven-year high The number of mergers and acquisitions in the marketing services sector reached a seven-year high in 2014, according to a new report. Topshop taps into real-time Twitter so customers can shop London Fashion Week trends Topshop is to step up its digital innovation around London Fashion Week by giving its customers the chance to shop for key trends from the event, based on real-time tweets. Latest blogs The rise of InMobi: how we broke the billion Mobile ad network InMobi passed the milestone of one billion unique mobile devices on its network in quarter four of 2014. Naveen Tewari. its founder and chief executive of InMobi, explains how. Why we need directions for going native Native advertising already accounts for more than a fifth of digital display ads, yet there's still a lot of uncertainty that needs clearing up if it is to avoid consumer mistrust, warns the IAB's Clare O'Brien. Party time: Media Week returns to print at 30 So, it's happy birthday to Media Week, which turns 30 years old on Sunday, and we're going to mark the occasion with a return of the print magazine and a party in London in April. Media Week: 30 years, and three key figures As Media Week prepares to turn 30 on Sunday, launch editor and co-founder, Tim Brooks, reflects on the birth of the brand and a new marketplace. Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. Sales Executive , Last Word Media OTE up to £30,000 per annum, London (Central), London (Greater) Account Executive , Spotlight Recruitment £23000 - £26000 per annum + Good holidays + extras, City of London Media Sales Executive - Consumer Media , Formula Won To £30k + excellent comm & bens, London (Central), London (Greater) Display Sales Executive , b3-media £28,000 + com + bens, London (Central), London (Greater) Sales Executive , b3-media £25,000 + com + benefits, West Sussex

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