Friday 13 February 2015

Mary Portas on retail, YouTube, Possible, Publicis Groupe, Havas, Asda, TMG, viral chart, magazine ABCs

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Latest news
The brave new retail world
12 February 2015, 08:00AM
The brave new retail world
The seven golden behaviours that every retail brand (and its agency) must live by, according to Mary Portas.
YouTube and the advertising creative: A decade of decline?
by Matt Keon,
13 February 2015, 11:27AM
YouTube and the advertising creative: A decade of decline?
YouTube was founded in California ten years ago today. 18 Feet & Rising's executive creative director, Matt Keon, talks about how the channel has influenced ads and the people that make them.
Possible hires Fabric's Neil Miller as CEO
by Kate Magee,
13 February 2015, 11:11AM
Possible hires Fabric's Neil Miller as CEO
Possible, the digital agency, has appointed Neil Miller, the former joint chief executive of Razorfish, to be its UK chief executive.
Publicis Groupe pre-tax profits decline 5.5% after 'patchy year'
by Maisie McCabe,
13 February 2015, 10:54AM
Publicis Groupe pre-tax profits decline 5.5% after 'patchy year'
Publicis Groupe has reported pre-tax income of €1.04 billion, down 5.5 per cent after what its chief executive and chairman, Maurice Lévy, has described as a "patchy year".
Yannick Bolloré praises Chris Hirst as 'UK star' as Havas sales rise
by John Harrington,
13 February 2015, 12:42PM
Yannick Bolloré praises Chris Hirst as 'UK star' as Havas sales rise
Yannick Bolloré, the chief executive of Havas, has called Chris Hirst, the incoming chief executive of its creative business across Europe, a "UK star" as it reported its 2014 full-year results.
BJL creates Pancake Day social campaign for Asda
by Gurjit Degun,
13 February 2015, 10:08AM
BJL creates Pancake Day social campaign for Asda
BJL, the London and Manchester-based integrated agency, has created a Pancake Day social media campaign for Asda, the first piece of work to come out of its content creation division.
Telegraph launches Spark branded content and data division
by Arif Durrani,
13 February 2015, 09:48AM
Telegraph launches Spark branded content and data division
Telegraph Media Group (TMG) is boosting its branded content offering with a new creative commercial department called Spark, underpinned by data and analytics.
Campaign Viral Chart: Android's cute animals top the chart
by Gurjit Degun,
13 February 2015, 09:27AM
Campaign Viral Chart: Android's cute animals top the chart
Google's ad featuring cute animals playing together and having fun for its Android operating system is the most-shared ad this week.
Magazines ABCs: Top 100 at a glance
by Arif Durrani,
12 February 2015, 12:30PM
Magazines ABCs: Top 100 at a glance
The picture is stark - people in the UK are continuing to buy fewer magazines, with total circulations in the marketplace tumbling by more than 15 million copies in 2014.
M&C Saatchi promotes Camilla Kemp to COO
by Gurjit Degun,
12 February 2015, 11:08AM
M&C Saatchi promotes Camilla Kemp to COO
M&C Saatchi has promoted Camilla Kemp, a managing partner at the ad agency, to chief operating officer.
Virgin Media unveils £3bn Project Lightning rollout of superfast broadband
by Arif Durrani,
13 February 2015, 09:15AM
Virgin Media unveils £3bn Project Lightning rollout of superfast broadband
Virgin Media has unveiled plans for a £3 billion investment in the UK's broadband digital infrastructure, called Project Lightning, and is set to take its services to 17 million premises by 2020.
Porta Communications to close TTMV
by Gurjit Degun,
13 February 2015, 12:31PM
Porta Communications to close TTMV
TTMV, the media and creative agency owned by Porta Communications, is to close because of poor trading.
YouTube turns 10: the most shared ads in its history
by Charlotte McEleny,
13 February 2015, 07:00AM
YouTube turns 10: the most shared ads in its history
It might feel like yesterday that we were first introduced to skateboarding dogs and finger-biting babies but YouTube is turning 10 on Valentine's Day. With help from Unruly, we've rounded up the most shared ads across the decade.
Magazine ABCs: Women's weeklies highs and lows
by Magda Ibrahim,
12 February 2015, 01:14PM
Magazine ABCs: Women's weeklies highs and lows
In the fast and loose woman's weeklies, OK! Magazine and That's Life bucked the downward trends to report lifts in their circulations for the last six months of 2014.

Also in the news

Lidl and Aldi increase ad spend as they steal 10% of the market
by Sara Spary, 13 February 2015, 11:14AM
Magazine ABCs: Men's lifestyle category hosts a complex mix of brands in 2015
by Arif Durrani, 12 February 2015, 02:30PM
Magazines ABCs: Women's monthlies led by Good Housekeeping
by Magda Ibrahim, 12 February 2015, 02:30PM
Hiscox appoints VCCP for European task
by James Swift, 12 February 2015, 11:32AM
Condom brand Trojan's '50 Shades of Grey' parody is a 'comical' viral hit
by Be On, 13 February 2015, 07:00AM
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Latest Work

Valspar "colour outside the lines" by FCB Inferno
13 February 2015, 09:57AM
Valspar
Valspar, the US paint brand, has announced its arrival in UK and Ireland B Q stores with a TV campaign. FCB Inferno created the work, which also includes social media activity and online banners. The spot tells people not to get hung up on what is ap...
John Frieda "me & John" by Arnold Worldwide
12 February 2015, 09:30AM
John Frieda
John Frieda, the hair care brand, has launched a global campaign that will run on TV and in print in the US, the UK, Canada, German, Holland and Australian. Arnold Worldwide created the campaign, which aims to tap into the brand s "editorial and fash...
The World's Talking About: Odd love
12 February 2015, 08:00AM
The World's Talking About: Odd love
If any brand has the right to make Valentine s Day its own, it is Interflora. But while many other brands made a good fist creating tactical ads around the event this year in the UK ( Lastminute.com was a fine example ), Interflora was nowhere to be ...
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