Wednesday 4 February 2015

Digital AM - Twitter, Adidas, Facebook, Publicis, TalkTalk

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Digital AM

Latest news

Twitter expands promoted Tweets
Twitter expands promoted Tweets
by Ed Owen
04 February 2015, 08:45AM
Twitter has expanded its paid Tweets service outside its own platform for the first time through partnerships with the mobile app Flipboard and Yahoo Japan.
Adidas launches app to save 'the kids' queuing for Kanye's shoes
Adidas launches app to save 'the kids' queuing for Kanye's shoes
by Daniel Farey-Jones
04 February 2015, 08:43AM
US customers are being the offered the chance to avoid time-wasting queues for Adidas's forthcoming Kayne West line, with a mobile app that reserves their own pair of trainers.
Super Bowl ads shared more on Facebook than YouTube
Super Bowl ads shared more on Facebook than YouTube
by Gurjit Degun
04 February 2015, 12:01PM
Super Bowl ads on YouTube received more views than on Facebook, but those on the social media site received a higher number of shares, according to research from Unruly.


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Publicis chief strategist appointed to Matomy board
Publicis chief strategist appointed to Matomy board
by Ed Owen
04 February 2015, 11:38AM
Rishad Tobaccowala, the chief strategist at Publicis Groupe, has been elected to the board of Matomy, the performance marketing company part-owned by the media giant.
Capital launches live London OOH music feed
Capital launches live London OOH music feed
by Ed Owen
04 February 2015, 08:58AM
Capital is streaming tracks played on the breakfast, mid-morning and drivetime shows on digital Outdoor Plus billboards, to persuade commuters and workers to switch over to the station.
TalkTalk boss criticises government's superfast broadband ads
TalkTalk boss criticises government's superfast broadband ads
by Daniel Farey-Jones
04 February 2015, 09:48AM
Dido Harding, the chief executive of TalkTalk, has criticised the government for advertising the availability of superfast broadband instead of helping to make it cheaper.
Social media has misappropriated true human engagement
Social media has misappropriated true human engagement
by Nicola Kemp
04 February 2015, 06:00AM
The social-media industry may have matured, but marketers must beware the risks of buying into the myth of community in the online context.
TfL's Chris Macleod on being always-on for 30m 'contacts' a day
TfL's Chris Macleod on being always-on for 30m 'contacts' a day
by Chris Macleod
04 February 2015, 06:00AM
With 30 million "customer and user contacts" a day, Chris Macleod, Transport for London's marketing director, wants to "surprise, delight and innovate" but knows the basics come first.
Samsung loses its top marketer again
Samsung loses its top marketer again
by Shona Ghosh
04 February 2015, 10:58AM
Samsung's top marketer at its mobile division has reportedly resigned just two months into the job.
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From the blogs

What does BBC Taster tell us about the future of content marketing?
Jordan Kretchmer
04 February 2015, 9:45AM
Why do QR codes work in China and not in the West?
Chris J Reed
04 February 2015, 12:04AM
Vox pops: Which campaign won the Super Bowl?
The Wall
03 February 2015, 10:51AM
Super Bowl fever takes hold, but Apple stays in charge
Jake Sargent
02 February 2015, 3:54PM
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