TfL's Chris Macleod on being always-on for 30m 'contacts' a day + Diageo, Twitter and Adidas

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Marketing Daily , 04th February 2015

TfL's Chris Macleod on being always-on for 30m 'contacts' a day Russ Lidstone: nothing is more effective at damaging a bad product than great advertising We can be heroes: Diageo CMO Syl Saller issues rallying cry to marketing industry Should marketers make innovation their top priority? Newcastle Brown Ale on its 'no b*llocks' approach to big game marketing ISBA appoints Britvic chief to succeed Coke's Jon Woods as president Cuddly brands: the top 6 ad characters that became toys Twitter expands promoted Tweets Ocado is a 'text-book tale' of hard-won success TalkTalk boss criticises government's superfast broadband ads Samsung loses its top marketer again Ford, eBay and Airbnb sign up for branded Google Now cards Adidas launches app to save 'the kids' queuing for Kanye's shoes Onitsuka Tiger promotes calm in the modern rush for summer campaign Heathrow expansion tube ad banned JOBS BOARD Senior Marketing Executive , Jet2.comNegotiable , Leeds BTL AGENCY ACCOUNT HANDLERS - integrated, shopper, sales promotion, retail, digital , Judi Patton£22K-£55K , London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... SENIOR ADVERTISING MANAGER (MATERNITY COVER) , notonthehighstreet.comCompetitive , Richmond ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k , Judi Patton£40k-£50k plus excellent benefits , London (Central), London (Greater) Junior Account Director , The Great & The Goodup to £45000 per annum + significant benefits , London

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