Wednesday, 4 February 2015

Breaking news from Brand Republic - Deutschland and Italia double Sky pre-tax profits, plus Kayne West; Twitter; Broadcast; Heathrow

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Deutschland and Italia double Sky pre-tax profits
Deutschland and Italia double Sky pre-tax profits
by Ed Owen
04 February 2015, 08:06AM
Sky's pre-tax profits more than doubled to �1.21 billion in the last six months of 2014, following its merger with Sky Deutschland and Sky Italia.
Adidas launches app to save 'the kids' queuing for Kanye's shoes
Adidas launches app to save 'the kids' queuing for Kanye's shoes
by Daniel Farey-Jones
04 February 2015, 08:43AM
US customers are being the offered the chance to avoid time-wasting queues for Adidas's forthcoming Kayne West line, with a mobile app that reserves their own pair of trainers.
Twitter expands promoted Tweets
Twitter expands promoted Tweets
by Ed Owen
04 February 2015, 08:45AM
Twitter has expanded its paid Tweets service outside its own platform for the first time through partnerships with the mobile app Flipboard and Yahoo Japan.
Broadcast-owner completes management buy-out
Broadcast-owner completes management buy-out
by Ed Owen
03 February 2015, 12:42PM
Media Business Insight, which owns the Broadcast, Shots and Screen International brands, has completed a �10 million management buy-out from parent group Top Right.
Heathrow expansion tube ad banned
Heathrow expansion tube ad banned
by Ed Owen
04 February 2015, 09:46AM
A Tube ad produced to make the case for the expansion of Heathrow airport has been banned by the Advertising Standards Authority (ASA).
ISBA appoints Britvic chief to succeed Coke's Jon Woods as president
ISBA appoints Britvic chief to succeed Coke's Jon Woods as president
by Daniel Farey-Jones
04 February 2015, 09:10AM
Simon Litherland, the chief executive of soft drinks company Britvic, is taking over the role of president of ISBA, succeeding Jon Woods, the Coca-Cola GB and Ireland general manager.
Capital launches live London OOH music feed
Capital launches live London OOH music feed
by Ed Owen
04 February 2015, 08:58AM
Capital is streaming tracks played on the breakfast, mid-morning and drivetime shows on digital Outdoor Plus billboards, to persuade commuters and workers to switch over to the station.
Cuddly brands: the top 6 ad characters that became toys
Cuddly brands: the top 6 ad characters that became toys
by Ben Bold
03 February 2015, 03:13PM
Last week, Confused.com said that from this month it was giving away interactive toy versions of its Brian the robot character. Marketing looks at some other examples of brand characters that become consumer toys.
The7stars wins Iceland's �20m media account
The7stars wins Iceland's �20m media account
by Arif Durrani
03 February 2015, 01:04PM
Iceland Foods has appointed the7stars to handle its �20 million media planning and business.
Ford, eBay and Airbnb sign up for branded Google Now cards
Ford, eBay and Airbnb sign up for branded Google Now cards
by Shona Ghosh
03 February 2015, 01:30PM
Google has tweaked its personal assistant service, Google Now, to include information from brand partners ranging from Tripadvisor to Hailo.
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