| Vox pops: Which campaign won the Super Bowl? | | The Wall | | 03 February 2015, 10:51AM |  Budweiser’s ‘Lost Puppy’ may have been the most popular ad of this year’s Super Bowl as far as the number of TV viewers go, but what does the industry think?
We ask three experts from The Minimart, Indicia and Zak Media Group to share their views on the best Super Bowl XLIX campaigns.
| | | | Super Bowl fever takes hold, but Apple stays in charge | | Jake Sargent | | 02 February 2015, 3:54PM |  The week of the world's biggest sporting event and the world's most profitable company.
With Super Bowl ad fever featuring heavily on most marketing shaped websites today, there is much to choose from as brands point their millions at the most expensive TV real estate in the world. The creative that is crammed into these oh so costly ad slots ($4m for 30 seconds) is inevitably of varying quality, but it was the theme from one of the more high production entries which got me to thinking.
| | | | The future of native is in the cards | | Chris Quigley | | 02 February 2015, 8:22AM |  Let me start with a prediction: native advertising will transform in 2015 thanks to an emerging design trend known as cards.
Cards, a powerful design metaphor that collapses essential information into rectangular content containers, will be a game changer for an industry that relies on non-interruptive ways to drive user engagement through ads.
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