Media AM - The7stars wins Iceland's £20m media account, plus Freesat; Google; Clear Channel Outdoor; Media Business Insight; Facebook

	View in web browser Add to safe senders list

03rd February 2015

The7stars wins Iceland's £20m media account Iceland Foods has appointed the7stars to handle its £20 million media planning and business. Freesat creeps towards 2m homes Freesat, the satellite TV service, is now available in almost 1.9 million homes, with 24,000 new homes signing-up in the final quarter of 2014. Uber and Google tipped for market clash over self-driving taxis There are signs that co-operation between Google and taxi industry disruptor Uber could be ending as the tech giant is reportedly developing a taxi app and the latter announces an investment in driverless cars research. Clear Channel hires Microsoft's Damon Westbury to lead international sales Outdoor media owner Clear Channel Outdoor has appointed former Microsoft marketer Damon Westbury as its international sales director. Super Bowl: McDonald's wins Twitter, Snickers wins adland The McDonald's "acts of lovin'" ad and Snickers' "Brady Bunch" ad have claimed the most Tweets during the Super Bowl and the first Super Clio Award for the best Super Bowl ad respectively. Broadcast-owner completes management buy-out Media Business Insight, which owns the Broadcast, Shots and Screen International brands, has completed a £10 million management buy-out from parent group Top Right. Facebook's plans work for brands Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. It's time marketers started measuring, not counting, social media impact Social media is ever powerful and ever growing in influence in the lives of all brands - in their customer service, in their source of rich insight and in their marketing, writes Stephen Maher, chairman of #IPASocialWorks, chairman of the Marketing Society and CEO of MBA. My TV gave me a concussion Steve Simpson, the chief creative officer of Ogilvy North America, combs Sunday's field of Super Bowl ads, dodging ham-fisted lectures and seeking brand relevance. Adland heads to 11 Downing Street to talk diversity Even if you were a dyed-in-the-red Labour supporter, you would've been impressed by George Osborne last night. George Osborne champions '£76 billion industry' George Osborne, the chancellor of the exchequer, welcomed members of the "vibrant and growing creative industries sector" to Downing Street yesterday, where he praised the industry's £76 billion annual contribution to the UK economy. Watch: Campaign at Lead 2015 Adland needs to improve its diversity for commercial reasons to make sure it fully understands the audience, according to Ian Priest, the founding partner of VCCP and president of the IPA. John Lewis' Craig Inglis on having a start-up state of mind Working with start-ups and embracing a culture of innovation can reveal a new approach to problem-solving, writes Marketing's Power 100 2014 'leading creator' Craig Inglis, marketing director at John Lewis. Swinton launches £9m TV campaign with BGT winner Attraction, the dance troop that won 'Britain's Got Talent', return as part of an £8.7 million campaign for Swinton Insurance. Foster's returns to 'Comedy on 4' in multi-million pound deal Foster's, the Heineken-owned lager, has returned to Channel 4 to sponsor Comedy on 4 in a multi-million pound one-year deal. Freeman ushers in new era at Bloomberg Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business. Does the Outdoor Media Centre have a future? The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks. Perhaps historians make the best planners "Have you noticed how the best planners are often biologists?" - Rory Sutherland. Advertising pays for more than today's rich media Have you ever stopped to think about what our media landscape would look like without advertising? Operators prepare for quad-play showdown As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes. Media needs to focus on the personal touchpoint Latest blogs Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Sales Managers , ITP We offer generous tax-free salaries and excellent commission earning opportunities, Dubai (Emirate) (AE) National Account Manager (Package £40k+ car) , Lloyd Recruitment Services up to £35,000 + comms and car, Surrey Business Development Manager , Kelsey Media £50,000 per annum + bonus, Cudham, Sevenoaks New Business Lead , ustwo studio ltd Competitive salary dependant on experience and attractive benefits, E1 6JJ, London (Greater) Head of Sales - Conferences & Events , Formula Won £5-60k + fantastic uncapped comm + bens, London (Central), London (Greater)

Manage Bulletins Unsubscribe