Tuesday, 3 February 2015

Robin Wight/Ideas Foundation, Judy Mitchem, Super Bowl, Top Right, KFC, Paddy Power, Clear Channel, Swinton

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Latest news
Adland heads to 11 Downing Street to talk diversity
by Robin Wight,
03 February 2015, 09:41AM
Adland heads to 11 Downing Street to talk diversity
Even if you were a dyed-in-the-red Labour supporter, you would've been impressed by George Osborne last night.
Ogilvy & Mather's Judy Mitchem to step down
by Gurjit Degun,
03 February 2015, 11:26AM
Ogilvy & Mather's Judy Mitchem to step down
Judy Mitchem, the managing director and chief marketing officer at Ogilvy & Mather Group UK, is leaving the agency after four years.
Super Bowl: McDonald's wins Twitter, Snickers wins adland
by Ed Owen,
03 February 2015, 10:54AM
Super Bowl: McDonald's wins Twitter, Snickers wins adland
The McDonald's "acts of lovin'" ad and Snickers' "Brady Bunch" ad have claimed the most Tweets during the Super Bowl and the first Super Clio Award for the best Super Bowl ad respectively.
Campaign Viral Chart: Super Bowl success for Budweiser's 'lost dog'
by Ed Owen,
03 February 2015, 09:22AM
Campaign Viral Chart: Super Bowl success for Budweiser's 'lost dog'
Budweiser ad is the most-shared for the third consecutive Super Bowl.
George Osborne champions '£76 billion industry'
by Ed Owen and Kate Magee,
03 February 2015, 09:01AM
George Osborne champions '£76 billion industry'
George Osborne, the chancellor of the exchequer, welcomed members of the "vibrant and growing creative industries sector" to Downing Street yesterday, where he praised the industry's £76 billion annual contribution to the UK economy.
Broadcast-owner completes management buy-out
by Ed Owen,
03 February 2015, 12:42PM
Broadcast-owner completes management buy-out
Media Business Insight, which owns the Broadcast, Shots and Screen International brands, has completed a £10 million management buy-out from parent group Top Right.
KFC trolls Rich Kids on Instagram
by Ed Owen,
03 February 2015, 11:51AM
KFC trolls Rich Kids on Instagram
KFC has its sights set on the so-called "rich kids" of Instagram, with a campaign that recreates some of their nauseating images with added fried chicken.
Paddy Power treads thin line with TV ad on foreign football club owners
by Shona Ghosh,
03 February 2015, 11:12AM
Paddy Power treads thin line with TV ad on foreign football club owners
Paddy Power has produced its latest risqué TV campaign, this time lampooning foreign owners of UK football clubs.
Clear Channel hires Microsoft's Damon Westbury to lead international sales
by Ed Owen,
03 February 2015, 12:26PM
Clear Channel hires Microsoft's Damon Westbury to lead international sales
Outdoor media owner Clear Channel Outdoor has appointed former Microsoft marketer Damon Westbury as its international sales director.
Swinton launches £9m TV campaign with BGT winner
by Ed Owen,
02 February 2015, 03:31PM
Swinton launches £9m TV campaign with BGT winner
Attraction, the dance troop that won 'Britain's Got Talent', return as part of an £8.7 million campaign for Swinton Insurance.
Kellogg's sponsors Deal or No Deal
by Gurjit Degun,
02 February 2015, 01:55PM
Kellogg's sponsors Deal or No Deal
Kellogg's, the cereal brand, is sponsoring 'Deal or No Deal', the Channel 4 game show, to promote its All-Bran cereal range.

My TV gave me a concussion

by Steve Simpson
2 February 2015

The CCO of Ogilvy North America combs Sunday's field of Super Bowl ads, dodging ham-fisted lectures and seeking brand relevance.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

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UK consumer confidence improving, but still below global average
by Sara Spary, 03 February 2015, 11:38AM
PG Tips' Monkey to climb The Shard for Red Nose Day
by Daniel Farey-Jones, 03 February 2015, 09:56AM
Ocado turns first annual pre-tax profit and boasts of strengthening brand
by Daniel Farey-Jones, 03 February 2015, 09:16AM
Tower of London 'poppies' artist on the relationship between art, creativity and life
by Paul Cummins, 03 February 2015, 06:00AM
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Latest Work

Virgin Media "full house" by Bartle Bogle Hegarty
03 February 2015, 09:38AM
Virgin Media
Usain Bolt appears alongside Virgin Media s animal mascots, Ed the sofa bear and Ally the night owl, in the broadband provider s latest TV campaign. Bartle Bogle Hegarty created the ad, in which the sprinter comes home after a tough "9 seconds" and w...
More Th>n "personal project manager" by VCCP
03 February 2015, 08:43AM
More Th>n
More Th n, the insurer, has released a TV campaign advertising its personal project manager service. VCCP created the spot, in which a project manager is seen sorting through the wreckage of a house fire as a voiceover lists everyday items such as so...
Harrison's Fund "I wish my son was a dog" by AIS London
30 January 2015, 06:05PM
Harrison's Fund
AIS London has produced press and digital work to support Harrison's Fund, which raises money to help find a cure for Duchenne muscular dystrophy. The ads work on the notion that people prefer animals to children. To test this idea, the agency ran tw...
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