Digital AM - Super Bowl, Uber and Google, KFC, eBay, Facebook

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Super Bowl: McDonald's wins Twitter, Snickers wins adland by Ed Owen 03 February 2015, 10:54AM The McDonald's "acts of lovin'" ad and Snickers' "Brady Bunch" ad have claimed the most Tweets during the Super Bowl and the first Super Clio Award for the best Super Bowl ad respectively. Uber and Google tipped for market clash over self-driving taxis by Daniel Farey-Jones 03 February 2015, 11:00AM There are signs that co-operation between Google and taxi industry disruptor Uber could be ending as the tech giant is reportedly developing a taxi app and the latter announces an investment in driverless cars research. KFC trolls Rich Kids on Instagram by Ed Owen 03 February 2015, 11:51AM KFC has its sights set on the so-called "rich kids" of Instagram, with a campaign that recreates some of their nauseating images with added fried chicken. eBay goes wild as McDonald's Big Mac sauce goes on sale by Sara Spary 03 February 2015, 09:52AM McDonald's "special" Big Mac sauce is being sold across Australia this month until stocks last, with one limited edition 500ml bottle already racking up bids of $21,100 on eBay. It's time marketers started measuring, not counting, social media impact by Stephen Maher 03 February 2015, 10:08AM Social media is ever powerful and ever growing in influence in the lives of all brands - in their customer service, in their source of rich insight and in their marketing, writes Stephen Maher, chairman of #IPASocialWorks, chairman of the Marketing S... Ocado turns first annual pre-tax profit and boasts of strengthening brand by Daniel Farey-Jones 03 February 2015, 09:16AM Fifteen years after online shopping venture Ocado was founded, we now know how many customers it needs to make a profit. Facebook's plans work for brands by Steve Parker 03 February 2015, 12:08PM Facebook continues to develop its commercial potential, says Steve Parker, co-chief executive of Starcom MediaVest Group. How selfie campaigns fuelled Gen Y's charitable giving by Nyasha Hernandez 03 February 2015, 07:00AM Social media selfie campaigns such as #nomakeupselfie and #IceBucketChallenge have had the effect of boosting charities' appeal to young people. Campaign Viral Chart: Super Bowl success for Budweiser's 'lost dog' by Ed Owen 03 February 2015, 09:22AM Budweiser ad is the most-shared for the third consecutive Super Bowl. Latest jobs Qual Research Director Recruiter Major Players Salary £65000 - £80000 per annum Location London International Strategy Director - Leading Global Media Agency - Recruiter Salt Salary £80000 - £85000 per annum Location London Marketing Manager Recruiter Kingsgate Recruitment Salary Salary Negotiable Location London (Central), London (Greater) Digital Project Manager - UK's No.1 Digital Agency Recruiter Reuben Sinclair Salary £40000 - £50000 per annum + pension, healthcare, bonus Location London Senior Digital Project Manager Recruiter Purple Consultancy Salary £55000 - £60000 per annum Location London Senior Technical Project Manager Recruiter Purple Consultancy Salary £45000 - £55000 per annum Location London From the blogs Vox pops: Which campaign won the Super Bowl? The Wall 03 February 2015, 10:51AM Super Bowl fever takes hold, but Apple stays in charge Jake Sargent 02 February 2015, 3:54PM The future of native is in the cards Chris Quigley 02 February 2015, 8:22AM How is Twitter video set to impact brands? Declan Burke 30 January 2015, 11:48AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2015 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders