Tuesday, 3 January 2012

Campaign Daily Fix - Aldi, Behind the scenes of the WeightWatchers campaign, Direct Line, Quit smoking ads, Barb

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Latest News
Aldi 'tea' is most-liked ad of 2011
by Sara Kimberley,
03 January 2012, 11:10AM
Aldi 'tea' is most-liked ad of 2011
Aldi's "tea" ad has been crowned the most-liked ad of 2011, according to new research.
Behind the scenes: Weight Watchers 'Play' campaign
by Sara Kimberley,
03 January 2012, 12:43PM
Behind the scenes: Weight Watchers 'Play' campaign
Weight Watchers has unveiled behind-the-scenes footage of its £28m ad campaign that launched on Sunday.
Direct Line recruits guest comics for TV ads
by Alex Brownsell,
03 January 2012, 11:59AM
Direct Line recruits guest comics for TV ads
Insurance brand Direct Line has unveiled a new series of guest comedians to appear in its ongoing TV ad campaign starring funny man Chris Addison.
Government unveils marketing campaign to help smokers quit
by Gemma Charles,
03 January 2012, 11:00AM
Government unveils marketing campaign to help smokers quit
The Department of Health has launched a national New Year campaign to equip people with the tools to quit smoking.
Online TV viewing reaching plateau, says Barb
by Sarah Shearman,
03 January 2012, 11:27AM
Online TV viewing reaching plateau, says Barb
TV viewing via the internet is beginning to plateau as the numbers of consumers accessing TV either via a computer or tablet reached 15% in November 2011.
Latest Work
Weight Watchers 'do it our way' by Saatchi & Saatchi
03 January 2012, 12:09PM
Weight Watchers 'do it our way' by Saatchi & Saatchi
Saatchi & Saatchi has created its first campaign for Weight Watchers UK since winning the account in August 2011.
BBC Two 'Christmas idents' by Red Bee Media
12 December 2011, 10:09AM
BBC Two 'Christmas idents' by Red Bee Media
BBC Two has launched its Christmas idents, created by Red Bee Media.
Also in the News
Charles Allen and Peter Bazalgette knighted in New Year's honours list
by Maisie McCabe, 03 January 2012, 11:58AM
TalkSport scores commentary rights for Euro 2012
by Maisie McCabe, 03 January 2012, 11:02AM
Fab lollies producer R&R Ice Cream hands the7stars £2m media
by Mark Banham, 03 January 2012, 11:19AM
Virgin Atlantic sales and marketing director Paul Dickinson departs
by Sara Kimberley, 03 January 2012, 10:35AM
Latest Blog Entries
WHAT'S WANTED v WHAT'S NEEDED
Dave Trott, 03 January 2012, 9:01AM
The Journey
Steve Henry, 28 December 2011, 7:12PM
Smell-o-vision: Why perfume ads stink
Tara Beard-Knowland, 19 December 2011, 11:12AM
Guest post from Steve Attree at Leo Burnett on Speed Mentoring
Pauline Naylor, 16 December 2011, 3:12PM
Guest blogger Alannah Wesley from Primesight writes about her experience at NABS Speed Mentoring
Pauline Naylor, 16 December 2011, 11:12AM
Tis the season to be jolly…just not too jolly
Tara Beard-Knowland, 15 December 2011, 3:12PM
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