Friday, 4 October 2013

Breaking news from Brand Republic - Twitter, Instagram, ITV, Absolut, Facebook

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Latest news

Twitter IPO valued at up to $20bn despite never turning a profit
Twitter IPO valued at up to $20bn despite never turning a profit
by Ben Bold
04 October 2013, 09:28AM
Twitter says it intends to raise $1bn in its IPO next month, with analysts valuing the company up to $20bn, despite the social media giant never making a profit.
Instagram opens up platform to 'high-quality, creative' ads
Instagram opens up platform to 'high-quality, creative' ads
by Alex Brownsell
04 October 2013, 09:15AM
Instagram has revealed that brands will soon be able to target users with ads, as parent company Facebook looks to create a "sustainable" business model for the network.
'Without Towie social media would be nothing', says Fru Hazlitt
'Without Towie social media would be nothing', says Fru Hazlitt
by Maisie McCabe
04 October 2013, 09:28AM
Fru Hazlitt, the managing director of commercial, online and interactive at ITV, gave a robust defence of TV and its superiority to other media last night at an upfronts presentation that focused on ITV's commitment to partnerships.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
04 October 2013, 09:00AM
Wunderman unveils a trio of hires to bolster its strategy team and AOL Be On loses chief executive Rene Rechtman, in this week's round-up of people moves in advertising, marketing, media and PR.
Campaign Viral Chart: Kitten rescue tops chart for GoPro
Campaign Viral Chart: Kitten rescue tops chart for GoPro
by Ben Hall
04 October 2013, 08:46AM
GoPro, the camera manufacturer, tops the viral chart this week with a video of a fireman rescuing a kitten.
Absolut: the influences and ideas behind design innovation
Absolut: the influences and ideas behind design innovation
by Gemma Charles
04 October 2013, 08:00AM
After a long career in design, creativity and brand strategy, Anna Kamjou joined Absolut in 2008, the same year the brand was acquired by Pernod Ricard.

Promotion: Digital adoption - where are we now?


Marketing heads from EE, Argos, McLaren, Nokia, The Telegraph, Yahoo! and more to discuss AR, social, mobile, content, youth marketing... join them at #BRVirtual on 1st & 2nd October.

 

More details here .




Also in the news

Hottest virals: LG joins in the growing 'chickens in ads' craze
Hottest virals: LG joins in the growing 'chickens in ads' craze
by Gemma Charles
04 October 2013, 08:30AM
The latest viral video hits from LG, Heineken and EE.
An evolving network - understanding Facebook's recent changes
An evolving network - understanding Facebook's recent changes
by Colin Grieves
03 October 2013, 04:07PM
Facebook has seen many changes over the past few months that impact upon marketers, writes Colin Grieves, general manager of Alchemy Social, an Experian Company.
Kia to sponsor star-studded YouTube Music Awards
Kia to sponsor star-studded YouTube Music Awards
by Matthew Chapman
03 October 2013, 04:00PM
Kia has signed up as sponsor of the first YouTube Music Awards, which will take place on 3 November with performances from Eminem, Lady Gaga and Arcade Fire.
AOP Conference: Data theft should not be a concern for online publishers, say media agencies
AOP Conference: Data theft should not be a concern for online publishers, say media agencies
by Mark Banham
03 October 2013, 03:35PM
MediaCom, Havas and Manning Gottlieb OMD executives have called upon online publishers to stop worrying about agencies stealing their data and focus on whether that data will help to create campaigns that encourage clients to return.

Opinion

TV is booming again, but everything has changed
TV is booming again, but everything has changed
by Danny Rogers
03 October 2013, 08:30AM
We heard a surprising edict from a client marketer this week: "We will now have an 'always on' strategy - we will always be on TV. As we become a digital business, being on TV is increasingly important."
Awards WTF
Awards WTF
by Sue Unerman
03 October 2013, 08:00AM
I've been judging awards recently: Media Week and The Account Planning Group. And later on this month, it's the Newsworks awards (still time to enter).

Promotion: Discover a brand new advertising experience

MicrosoftExplore the power and creative potential of Windows 8 Ads in Apps.

 

Click here for more information.

 


From the blogs

The Wall blog

66% of 37% of numbers are made up by 45% of people who have a 93% chance of getting away with it.
Chris Arnold
04 October 2013, 12:46AM
What the Daily Mail can teach us about humanity
Andy Nairn
03 October 2013, 6:58PM
The loss of Google Analytics organic keyword tracking - what does this mean?
Chris Langan
03 October 2013, 1:34PM

More...
Private Hear: October 2013
Private Hear: October 2013
by Staff
03 October 2013, 08:00AM
Featuring work from Moneysupermarket.com, Prostate Cancer UK, Road Safety Scotland, YouView, Blair & Sheridan.
Print and digital advertising opportunities with Nasa
Print and digital advertising opportunities with Nasa
by Getmemedia
30 September 2013, 09:55AM
Nasa (National Advertising Sales Agency) is the newly combined sales teams of Mirror group, Amra, Amra Direct and Digital.
Are brands guilty of pursuing an outdated model of engagement with agencies?
Are brands guilty of pursuing an outdated model of engagement with agencies?
by
30 September 2013, 07:42AM
British Airways is reviewing its longstanding global agency relationships in light of changes in the marketplace.
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