Friday, 4 October 2013

Digital AM - Mercedes-Benz, McDonald's, Instagram, ITV, Twitter

 
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Latest news

 
Mercedes-Benz launches Tinie Tempah music 'mashup' project  
Mercedes-Benz launches Tinie Tempah music 'mashup' project
by Matthew Chapman
04 October 2013, 11:00AM
 
Mercedes-Benz has signed up rapper Tinie Tempah for a campaign that encourages visitors on the "mashup" website to create their own music video.
 
McDonalds appoints Atif Rafiq as first chief digital officer  
McDonald's appoints Atif Rafiq as first chief digital officer
by Alex Brownsell
04 October 2013, 10:30AM
 
McDonald's has appointed former Amazon and Yahoo executive Atif Rafiq as its first chief digital officer, as the fast food chain looks to implement a more "coordinated and comprehensive" digital strategy.
 
Instagram opens up platform to 'high-quality, creative' ads  
Instagram opens up platform to 'high-quality, creative' ads
by Alex Brownsell
04 October 2013, 09:15AM
 
Instagram has revealed that brands will soon be able to target users with ads, as parent company Facebook looks to create a "sustainable" business model for the network.
 
'Without Towie social media would be nothing', says Fru Hazlitt  
'Without Towie social media would be nothing', says Fru Hazlitt
by Maisie McCabe
04 October 2013, 09:28AM
 
Fru Hazlitt, the managing director of commercial, online and interactive at ITV, gave a robust defence of TV and its superiority to other media last night at an upfronts presentation that focused on ITV's commitment to partnerships.
 
Twitter IPO valued at up to $20bn despite never turning a profit  
Twitter IPO valued at up to $20bn despite never turning a profit
by Ben Bold
04 October 2013, 09:28AM
 
Twitter says it intends to raise $1bn in its IPO next month, with analysts valuing the company up to $20bn, despite the social media giant never making a profit.
 
 

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Also in the news
 
Hottest virals: LG joins in the growing 'chickens in ads' craze  
Hottest virals: LG joins in the growing 'chickens in ads' craze
by Gemma Charles
04 October 2013, 08:30AM
 
The latest viral video hits from LG, Heineken and EE.
 
Campaign Viral Chart: Kitten rescue tops chart for GoPro  
Campaign Viral Chart: Kitten rescue tops chart for GoPro
by Ben Hall
04 October 2013, 08:46AM
 
GoPro, the camera manufacturer, tops the viral chart this week with a video of a fireman rescuing a kitten.
 
Kia to sponsor star-studded YouTube Music Awards  
Kia to sponsor star-studded YouTube Music Awards
by Matthew Chapman
03 October 2013, 04:00PM
 
Kia has signed up as sponsor of the first YouTube Music Awards, which will take place on 3 November with performances from Eminem, Lady Gaga and Arcade Fire.
 
An evolving network - understanding Facebook's recent changes  
An evolving network - understanding Facebook's recent changes
by Colin Grieves
03 October 2013, 04:07PM
 
Facebook has seen many changes over the past few months that impact upon marketers, writes Colin Grieves, general manager of Alchemy Social, an Experian Company.
 
 

From the blogs

The Wall

 
Murray mania: will Brand Murray deliver the Midas touch?
Simon Ward
04 October 2013, 10:16AM
 
66% of 37% of numbers are made up by 45% of people who have a 93% chance of getting away with it.
Chris Arnold
04 October 2013, 12:46AM
 
What the Daily Mail can teach us about humanity
Andy Nairn
03 October 2013, 6:58PM
 
The loss of Google Analytics organic keyword tracking - what does this mean?
Chris Langan
03 October 2013, 1:34PM
 
Every Hudl helps - Supermarket broadens horizon
Andy Beames
03 October 2013, 1:28PM
 
 
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