Media AM - ITV, on the Campaign couch, AOP Conference, Freeview, Facebook

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	04th October 2013

'Without Towie social media would be nothing', says Fru Hazlitt Fru Hazlitt, the managing director of commercial, online and interactive at ITV, gave a robust defence of TV and its superiority to other media last night at an upfronts presentation that focused on ITV's commitment to partnerships.     On the Campaign couch: Jeff Bezos, truth about jokes and bad questions Has Jeff Bezos bought The Washington Post for schadenfreude or quixotic reasons?     AOP Conference: Data the 'crown jewels' for online publishers as much as content Data, as much as content, is now the "crown jewels" to online publishers according to Tim Cain, head of research and insight at the Association of Online Publishers (AOP).     AOP Conference: Online publishers must stop focusing on the platform Hearst Magazines UK, AOL and Shortlist Media publishing executives have said online publishers must stop focusing on whether they are digital first or mobile first and become customer first.     Freeview joins Freesat in ad assault Freeview, the free to air platform, is set to launch a TV ad to promote its 'Entertainment. It's even better when it's free' campaign, during tomorrow night's 'X Factor'.     An evolving network - understanding Facebook's recent changes Facebook has seen many changes over the past few months that impact upon marketers, writes Colin Grieves, general manager of Alchemy Social, an Experian Company.     Instagram opens up platform to 'high-quality, creative' ads Instagram has revealed that brands will soon be able to target users with ads, as parent company Facebook looks to create a "sustainable" business model for the network.     Media business rankings 4 October 2013: AdConnection lands The Private Clinic, swapping its position with The Village Communications.     News UK hires Telefónica data chief Andrew Day to lead business intelligence unit News UK has hired data specialist Andrew Day from Telefonica UK to head up a newly-created centralised business intelligence unit for all its publications.     Why brands have to grasp context-aware advertising through mobile phones I spend quite a lot of time in a Derbyshire town called Belper. My parents live nearby. There's a nice little high street with one more cafe than you might expect and a high-quality Oxfam bookshop.     Weve takes on tech giants in battle of m-commerce The venture's chief executive, David Sear, sets out his stall in the war against internet titans as mobile becomes the 'first screen'. By David Benady.     Media industry looks to mobile for future growth The Advertising Week event in New York attracted some big names, all focusing on technology, Danny Rogers writes.     The focus on Price is the strongest sign yet that LinkedIn means business Before the frenetic activity of Advertising Week had even begun, LinkedIn was making waves in New York after a senior, local hire provided the strongest indication yet about its ambitions in the media space.     Should media work closer with creative? Some successful recent campaigns have benefited from the two disciplines collaborating closely. By Mark Banham.     Tesco kick-starts digital attack with Hudl launch The supermarket chain is focusing on building a presence in the technology and owned media space. By David Benady.   Latest blogs   Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.     A trip down Print Street The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.

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