marketing your business online: Media PM

Friday, 4 October 2013

Media PM - This week's most read


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	04th October 2013

Elle 'rebrands feminism' with Mother, Brave and W&K

Elle magazine has paired Mother, Brave and Widen & Kennedy with three groups of feminists, to create campaigns that try to define the modern face of feminism, for its November issue.

First-look at Mirror's #madeuthink TV ad

The Daily Mirror is preparing to roll-out TV ads during ITV's X Factor tomorrow as part of its first national branding campaign in 10 years, view it first exclusively here.

Clear Channel unveils Project X as digital portfolio Storm

Clear Channel UK's new initiative, codenamed Project X, will be revealed as a new large-format, premium, flexible digital out-of-home offering called Storm at a launch party tomorrow.

Pull ads from Daily Mail, Lord Sugar urges

Lord Sugar, the Labour peer and star of 'The Apprentice', has urged brands to pull their advertising from the Daily Mail as "a punishment" for its attack on Ralph Miliband.

JCDecaux to digitise Old Street roundabout

JCDecaux, the outdoor media owner, is making a major investment to double its premium roadside digital sites to a total of 30 screens by the end of next year.

My Media Week: Martin Heaton Cooper

This week, Martin Heaton Cooper, vice-president commercial development, UK, Ireland, international ad sales EMEA, Discovery Networks, explores ad-funded programming, plots to woo the Middle Eastern movers and shakers, and sends Bear Grylls abseiling down a "burning" Battersea Power Station

Weve takes on tech giants in battle of m-commerce

The venture's chief executive, David Sear, sets out his stall in the war against internet titans as mobile becomes the 'first screen'. By David Benady.

The focus on Price is the strongest sign yet that LinkedIn means business

Before the frenetic activity of Advertising Week had even begun, LinkedIn was making waves in New York after a senior, local hire provided the strongest indication yet about its ambitions in the media space.

Media industry looks to mobile for future growth

The Advertising Week event in New York attracted some big names, all focusing on technology, Danny Rogers writes.

Tesco kick-starts digital attack with Hudl launch

The supermarket chain is focusing on building a presence in the technology and owned media space. By David Benady.

Should media work closer with creative?

Some successful recent campaigns have benefited from the two disciplines collaborating closely. By Mark Banham.

Why brands have to grasp context-aware advertising through mobile phones

I spend quite a lot of time in a Derbyshire town called Belper. My parents live nearby. There's a nice little high street with one more cafe than you might expect and a high-quality Oxfam bookshop.

Condé Nast Traveller targets Chinese consumers in London

Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.

What the death of the mobile long-tail means for agencies

Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.

The TV station, the media buyer, his producer, her programme

TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor

The cookie that killed Santa

With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.

A trip down Print Street

The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.