| 'Where you've been' is where it's at: rethinking geo-targeting | | 04 October 2013, 12:55PM |  It doesn't take a grizzled marketing lifer to remember when every January heralded the 'year of mobile'. "This year, it's definitely going to happen," said the experts. "I know we said the same in 2006, and the year before, but 2007 will really be it. This time we mean it." And so another year would pass: its promises unfulfilled; the predictions put back on the shelf for another 12 months.
| | | | The future of... Retail | | 04 October 2013, 12:30PM |  Few industries have been as impacted by the advent of the digital era than the retail sector. But while some retailers are struggling to keep their head above water, others - like John Lewis - have embraced changing consumer behaviours and turned them to their advantage. As the retail sector continues to transform itself, what is the future of retail likely to look like? And what will it take for retailers to succeed in this brave new world?
| | | | How to choose a domain name: infographic | | 04 October 2013, 12:15PM |  You’ve got all your branding set up, your business plan in place and some good business prospects. All you need to do is get your website set up. Oh, and choose a good domain name.
| | | | Measure quality to improve content marketing lead generation | | 03 October 2013, 10:11AM |  One of the biggest advantages- and challenges – of online content marketing is the infinite amount of data available to marketers. With so many ways to measure data consumption, deciding which metrics matter to your brand can be difficult, but an important part of your marketing strategy. According to a 2012 study by the Content Marketing Institute, 33% of B2B marketers and 41% of B2C marketers list inability to measure content effectiveness as a challenge.
| | | | Promotional tactics - are marketers missing a trick? | | 03 October 2013, 10:04AM |  Are marketers missing a trick when it comes to understanding the value of promotions? According to new research by fast.MAP - backed by the Institute of Promotional Marketing (IPM) - up to 71% of consumers like to buy brands on promotion. Yet when asked, marketers believe that figure to be just 38%.
| | | | New Zealand - All Black and all white | | 03 October 2013, 1:08AM |  New Zealand is an amazing place, any country that has 4.5 million people in it and can run the American's so close at the American's Cup with a tenth of the budget has to be admired! It is a country that has an immense amount of potential as well great history to market.
| | | | Think hard before you jump down the app route | | 02 October 2013, 11:30AM |  eBay's ecommerce app recently celebrated it's fifth birthday. As one of the most successful apps on the market, it has notched up 160 million downloads in that time. To mark this achievement the retailer launched some fascinating research in conjunction with retail analysts Conlumino that shows that huge amounts of money is being ploughed into apps and seeing no return whatsoever.
| | | | An evolving network - understanding Facebook's recent changes | | 02 October 2013, 11:00AM |  Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the services that it offers - such as the introduction of clickable hashtags and video ads. All this makes for a rapidly shifting environment for brands operating on the platform and to succeed, marketers must take a step back and embrace such changes whilst keeping the customer at the centre of their campaigns.
| | | | Mobile devices become a Mum's best friend | | 02 October 2013, 10:30AM |  Mobile phones and tablets are becoming ever more prevalent, and there are few areas of our lives not becoming altered by the growth of mobile technology. Parenting is the latest one, with mums a growing consumer market for smartphones and tablets.
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