Media PM - Weve, Tesco, LinkedIn, Time Out, the Mirror

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	03rd October 2013

Weve takes on tech giants in battle of m-commerce The venture's chief executive, David Sear, sets out his stall in the war against internet titans as mobile becomes the 'first screen'. By David Benady.     Tesco kick-starts digital attack with Hudl launch The supermarket chain is focusing on building a presence in the technology and owned media space. By David Benady.     Media industry looks to mobile for future growth The Advertising Week event in New York attracted some big names, all focusing on technology, Danny Rogers writes.     Why brands have to grasp context-aware advertising through mobile phones I spend quite a lot of time in a Derbyshire town called Belper. My parents live nearby. There's a nice little high street with one more cafe than you might expect and a high-quality Oxfam bookshop.     Should media work closer with creative? Some successful recent campaigns have benefited from the two disciplines collaborating closely. By Mark Banham.     The focus on Price is the strongest sign yet that LinkedIn means business Before the frenetic activity of Advertising Week had even begun, LinkedIn was making waves in New York after a senior, local hire provided the strongest indication yet about its ambitions in the media space.     Four decades of commercial radio The former BBC correspondent and ex-Campaign reporter Torin Douglas on the launch of commercial radio in the early 70s.     Time Out makes capital gains as free magazine The London title has attracted more readers and advertisers since dropping its coverprice a year ago, Louise Ridley writes.     New-look Mirror papers seek 'mid-top' position Trinity Mirror unveils redesigns to help distinguish its news brands, while digital efforts gain ground, Arif Durrani says.   Latest blogs   Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.     A trip down Print Street The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.   Sales Recruitment Executive , the Stage £25,000 plus 40% commission, London Bridge Sponsorship Sales Team Manager , London Business Conferences Competitive salary based on experience plus attractive commission and bonus opportunity, Central London Sales Executive (Digital Media Software) , Vocus £32K - £38K base (circa £70K OTE), Central London Account Director , EMAP Competitive + uncapped commission structure, Old Street Agency Sales Manager , Tennine Salary ? £22K ? 28K depending on experience + excellent commission structure, + bonus. OTE £40K, South East

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