Campaign Daily Fix - IPG picks the7stars for new network, Lego creative brief, Hegarty on creativity, Consumers warm to content marketing, Lord Sugar on Daily Mail

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News IPG picks the7stars for new network by Louise Ridley, 03 October 2013, 07:30AM IPG Mediabrands is planning to launch BPN, a third mainstream agency brand in the UK, through an affiliate deal with the7stars. Agencies line up for worldwide Lego brief by Louise Ridley, 03 October 2013, 08:00AM Lego, the Danish toy brand, is seeking an ad agency ahead of a global brand campaign. O&M hires Moody to head planning by Maisie McCabe, 03 October 2013, 08:00AM Ogilvy & Mather has hired Rebecca Moody, a strategy partner at Adam & Eve/DDB, in the new role of chief strategy officer. Tissue meetings not helpful, Hegarty says by Ben Hall, 03 October 2013, 07:30AM Sir John Hegarty, the chair of this year's Campaign Big Awards, has said "tissue" meetings are counterproductive to making creative magic. Razorfish wins Lloyds Banking Group brief by Louise Ridley, 03 October 2013, 08:00AM Razorfish has been appointed by Lloyds Banking Group to handle a digital brief. Consumers warm to content marketing, research reveals by Arif Durrani, 03 October 2013, 08:00AM Consumers are generally more positive about content marketing than they are about traditional advertising, although marketers overestimate consumers' preference, new research reveals. Wunderman nets Shell global CRM by Louise Ridley, 03 October 2013, 08:00AM Wunderman UK has captured the consolidated global CRM account for Shell after a competitive pitch, unseating the incumbent in the UK, Dunnhumby. Pull ads from Daily Mail, Lord Sugar urges by Maisie McCabe, 03 October 2013, 08:41AM Lord Sugar, the Labour peer and star of 'The Apprentice', has urged brands to pull their advertising from the Daily Mail as "a punishment" for its attack on Ralph Miliband. Colman's seeks shop for ad account by Jeremy Lee, 03 October 2013, 08:00AM Colman's, the Unilever-owned brand, is looking for an agency to handle its £5 million UK ad account. Promoted Private Hear: October 2013 by Staff, 03 October 2013, 08:00AM Featuring work from Moneysupermarket.com, Prostate Cancer UK, Road Safety Scotland, YouView, Blair & Sheridan. ________ Promotion: Discover a brand new advertising experience   Explore the power and creative potential of Windows 8 Ads in Apps Latest Work Aunt Bessie's "scooter" by VCCP 03 October 2013, 08:00AM VCCP has created a spot for Aunt Bessie's that promotes its Home Bake Yorkshires and will launch during The X Factor on Saturday. Just Eat "boot camp" by VCCP 03 October 2013, 08:00AM Just Eat, the online takeaway food ordering service, has released two TV spots as part of its "don't cook, Just Eat" campaign. Halifax "Laura" by Adam & Eve/DDB 03 October 2013, 08:00AM Halifax has released a new ad to celebrate the people who give that little bit extra in life. In the latest instalment, created by Adam Eve/DDB, the camera follows Laura Smith, a flight attendant, as she faces her daily challenges, such as holding ... Also in the News Pitch update: British Airways shortlist and GPS provisional roster 03 October 2013, 08:30AM Payday loan firms warned 'the clock is ticking' over ads by Matthew Chapman, 03 October 2013, 10:35AM John Lewis celebrates 'happily dysfunctional' agency ties by Ben Bold, 03 October 2013, 11:45AM Andy Murray to get Roger Federer-style personal logo by Gemma Charles, 03 October 2013, 09:00AM The View From The Shard looks for creative shop by James Swift, 27 September 2013, 09:16AM Latest Jobs Senior Account Manager, Digital/Social, £35-40k £35000 - £40000 per annum, London Account Director - Stunning Brand Partnerships Agency c£50k c£50k, Central London Interim Head of Marketing & Communications - B2C Up to £85K pro rata, West London Creative Services Manager £45000 - £55000 per annum, City of London Senior Designer - Fabulous Boutique BTL Agency - £46k +benefits Up to £46k, South London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.