Marketing Daily - Andy Murray to get Roger Federer-style personal logo. Plus John Lewis, Spotify and News UK

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Marketing Daily Bulletin , 03rd October 2013

Andy Murray to get Roger Federer-style personal logo   John Lewis celebrates 'happily dysfunctional' agency ties   Payday loan firms warned 'the clock is ticking' over ads   Spotify's Gary Liu on Metallica, tackling piracy, and winning over Thom Yorke   Viral review: Mercedes-Benz chickens get the web in a flap   News UK hires Telefónica data chief Andrew Day to lead business intelligence unit   Half rock 'n' roll, half flat cap: understanding the Baby Boomer generation   Three-quarters of Scots 'oblivious' to Commonwealth Games sponsors       ADVERTISEMENT Can Marketers Own The Entire Customer Experience?   Can you predict or orchestrate the next step of the conversation with an individual customer? Tell us here for your chance to win £250 Amazon vouchers.       How to... increase design's impact on marketing   Incorporate the brand experience into the recruitment process   Coca-Cola declares war on 'grey' landscape with pop-up park   Facebook adds call to action features to mobile apps to increase engagement   JOBS BOARD Senior Designer , Dahling LtdUp to £45,000 , Central London   Programmatic Trading Director , round8Up to £80k + commission + benefits , Central London   Digital Platforms Manager - Munich , round860,000 EUROS (approx. £52k) + benefits + 28 days annual leave , Munich, Germany   Interim Head of Marketing & Communications - B2C , ADLIBUp to £85K pro rata , West London   Creative Services Manager , Major Players£45000 - £55000 per annum , City of London   ADVERTISEMENT   PPA Advertising Awards 2013 Shortlist Announced The shortlist for the PPA Advertising Awards 2013, in association with Brand Republic, has been announced. Find out who is in the running for which award here.

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