Digital AM - Spotify, Shell, Lloyds Banking Group, LinkedIn, Weve

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Spotify's Gary Liu on Metallica, tackling piracy, and winning over Thom Yorke by Loulla-Mae Eleftheriou-Smith 03 October 2013, 09:30AM Spotify, the music streaming service built by self-professed music lovers to bring songs to the masses, has seen its profile grow considerably over the past 12 months. Wunderman nets Shell global CRM by Louise Ridley 03 October 2013, 08:00AM Wunderman UK has captured the consolidated global CRM account for Shell after a competitive pitch, unseating the incumbent in the UK, Dunnhumby. Social media minus the clichés by Wayne Deakin 03 October 2013, 08:00AM Social Media Week shouldn't be anything like that Tumblr; it should be about great, shareable ideas, Wayne Deakin writes. Razorfish wins Lloyds Banking Group brief by Louise Ridley 03 October 2013, 08:00AM Razorfish has been appointed by Lloyds Banking Group to handle a digital brief. Consumers warm to content marketing, research reveals by Arif Durrani 03 October 2013, 08:00AM Consumers are generally more positive about content marketing than they are about traditional advertising, although marketers overestimate consumers' preference, new research reveals. The focus on Price is the strongest sign yet that LinkedIn means business by Arif Durrani 03 October 2013, 08:00AM Before the frenetic activity of Advertising Week had even begun, LinkedIn was making waves in New York after a senior, local hire provided the strongest indication yet about its ambitions in the media space. Weve takes on tech giants in battle of m-commerce by David Benady 03 October 2013, 08:00AM The venture's chief executive, David Sear, sets out his stall in the war against internet titans as mobile becomes the 'first screen'. By David Benady. 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   Also in the news Viral review: Mercedes-Benz chickens get the web in a flap by Unruly 03 October 2013, 08:00AM Social video experts Unruly evaluate the latest viral campaign from Mercedes-Benz. Tesco kick-starts digital attack with Hudl launch by 03 October 2013, 08:00AM The supermarket chain is focusing on building a presence in the technology and owned media space. By David Benady. Why brands have to grasp context-aware advertising through mobile phones by Russell Davies 03 October 2013, 08:00AM I spend quite a lot of time in a Derbyshire town called Belper. My parents live nearby. There's a nice little high street with one more cafe than you might expect and a high-quality Oxfam bookshop. Clear Channel unveils Project X as digital portfolio Storm by Arif Durrani 02 October 2013, 03:40PM Clear Channel UK's new initiative, codenamed Project X, will be revealed as a new large-format, premium, flexible digital out-of-home offering called Storm at a launch party tomorrow. From the blogs Measure quality to improve content marketing lead generation Assaf Henkin 03 October 2013, 10:11AM Promotional tactics - are marketers missing a trick? Paul Godwin 03 October 2013, 10:04AM New Zealand - All Black and all white Chris J Reed 03 October 2013, 1:08AM NABS Fast Forward Session 3: Insights, strategy & briefing NABS 02 October 2013, 11:31AM Think hard before you jump down the app route Fadi Shuman 02 October 2013, 11:30AM Latest jobs Digital Account Director Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London Digital Marketing Manager Recruiter Forward Role Recruitment Salary £40k - 50k per year Location Manchester Mid-Weight Creative Artworker / Coporate Branding Agency Recruiter Twist Recruitment Salary £25000.00 per annum Location City of London eCRM Manager Recruiter PFJ Salary £30000.00 - £35000.00 per annum + great benefits Location London Digital Designer with E-commerce experience Recruiter Vitamin Talent Salary Day rate: Negotiable Location Maidenhead Senior Account Executive Recruiter Purple Consultancy Salary £22000 - £26000 per annum Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. 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