Media AM - IPG, Lord Sugar, LinkedIn, Channel 4, Clear Channel

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	03rd October 2013

IPG picks the7stars for new network IPG Mediabrands is planning to launch BPN, a third mainstream agency brand in the UK, through an affiliate deal with the7stars.     Pull ads from Daily Mail, Lord Sugar urges Lord Sugar, the Labour peer and star of 'The Apprentice', has urged brands to pull their advertising from the Daily Mail as "a punishment" for its attack on Ralph Miliband.     Consumers warm to content marketing, research reveals Consumers are generally more positive about content marketing than they are about traditional advertising, although marketers overestimate consumers' preference, new research reveals.     The focus on Price is the strongest sign yet that LinkedIn means business Before the frenetic activity of Advertising Week had even begun, LinkedIn was making waves in New York after a senior, local hire provided the strongest indication yet about its ambitions in the media space.     Channel 4 drafts in Drum's Simon Wells for funded content Channel 4 has appointed Simon Wells, the head of IP and entertainment formats at Drum OMG, as partnership controller for funded content and creative solutions.     Clear Channel unveils Project X as digital portfolio Storm Clear Channel UK's new initiative, codenamed Project X, will be revealed as a new large-format, premium, flexible digital out-of-home offering called Storm at a launch party tomorrow.     TV is booming again, but everything has changed We heard a surprising edict from a client marketer this week: "We will now have an 'always on' strategy - we will always be on TV. As we become a digital business, being on TV is increasingly important."   Latest blogs   Condé Nast Traveller targets Chinese consumers in London Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.     What the death of the mobile long-tail means for agencies Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.     The TV station, the media buyer, his producer, her programme TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor     The cookie that killed Santa With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.     A trip down Print Street The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.

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