Thursday, 3 October 2013

Breaking news from Brand Republic - IPG, Andy Murray, Commonwealth Games, Lord Sugar, Lego

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Latest news

IPG picks the7stars for new network
IPG picks the7stars for new network
by Louise Ridley
03 October 2013, 07:30AM
IPG Mediabrands is planning to launch BPN, a third mainstream agency brand in the UK, through an affiliate deal with the7stars.
Andy Murray to get Roger Federer-style personal logo
Andy Murray to get Roger Federer-style personal logo
by Gemma Charles
03 October 2013, 09:00AM
Tennis star Andy Murray has hired a branding agency to create a personalised logo that will appear on his apparel and associated merchandise.
Three-quarters of Scots 'oblivious' to Commonwealth Games sponsors
Three-quarters of Scots 'oblivious' to Commonwealth Games sponsors
by Alex Brownsell
03 October 2013, 08:00AM
Nearly three-quarters of Scottish consumers are unable to identify a single sponsor of next year's Commonwealth Games in Glasgow, according to new research.
Pull ads from Daily Mail, Lord Sugar urges
Pull ads from Daily Mail, Lord Sugar urges
by Maisie McCabe
03 October 2013, 08:41AM
Lord Sugar, the Labour peer and star of 'The Apprentice', has urged brands to pull their advertising from the Daily Mail as "a punishment" for its attack on Ralph Miliband.
Viral review: Mercedes-Benz chickens get the web in a flap
Viral review: Mercedes-Benz chickens get the web in a flap
by Unruly
03 October 2013, 08:00AM
Social video experts Unruly evaluate the latest viral campaign from Mercedes-Benz.

Promotion: Digital adoption - where are we now?


Marketing heads from EE, Argos, McLaren, Nokia, The Telegraph, Yahoo! and more to discuss AR, social, mobile, content, youth marketing... join them at #BRVirtual on 1st & 2nd October.

 

More details here .




Also in the news

Agencies line up for worldwide Lego brief
Agencies line up for worldwide Lego brief
by Louise Ridley
03 October 2013, 08:00AM
Lego, the Danish toy brand, is seeking an ad agency ahead of a global brand campaign.
Colman's seeks shop for ad account
Colman's seeks shop for ad account
by Jeremy Lee
03 October 2013, 08:00AM
Colman's, the Unilever-owned brand, is looking for an agency to handle its £5 million UK ad account.
How to... increase design's impact on marketing
How to... increase design's impact on marketing
by Staff
03 October 2013, 08:30AM
Design and the bottom line: a design-driven strategy can pay big dividends for canny brand marketers.
Incorporate the brand experience into the recruitment process
Incorporate the brand experience into the recruitment process
by John Denholm
03 October 2013, 08:00AM
How marketers can help to improve companies' talent-attraction strategies.

Opinion

TV is booming again, but everything has changed
TV is booming again, but everything has changed
by Danny Rogers
03 October 2013, 08:30AM
We heard a surprising edict from a client marketer this week: "We will now have an 'always on' strategy - we will always be on TV. As we become a digital business, being on TV is increasingly important."
Awards WTF
Awards WTF
by Sue Unerman
03 October 2013, 08:00AM
I've been judging awards recently: Media Week and The Account Planning Group. And later on this month, it's the Newsworks awards (still time to enter).

Promotion: Discover a brand new advertising experience

MicrosoftExplore the power and creative potential of Windows 8 Ads in Apps.

 

Click here for more information.

 


From the blogs

The Wall blog

New Zealand - All Black and all white
Chris J Reed
03 October 2013, 1:08AM
NABS Fast Forward Session 3: Insights, strategy & briefing
NABS
02 October 2013, 11:31AM
Think hard before you jump down the app route
Fadi Shuman
02 October 2013, 11:30AM

More...
Private Hear: October 2013
Private Hear: October 2013
by
03 October 2013, 08:00AM
Featuring work from Moneysupermarket.com, Prostate Cancer UK, Road Safety Scotland, YouView, Blair & Sheridan.
Print and digital advertising opportunities with Nasa
Print and digital advertising opportunities with Nasa
by Getmemedia
30 September 2013, 09:55AM
Nasa (National Advertising Sales Agency) is the newly combined sales teams of Mirror group, Amra, Amra Direct and Digital.
The Plannertarium 2013: Mapping the future of TV for a connected generation
The Plannertarium 2013: Mapping the future of TV for a connected generation
by Staff
27 September 2013, 10:00AM
Thirty-eight rising media stars were selected to attend Channel 4's annual Plannertarium, in association with Campaign: a day and night of learning, workshops and some serious fun.
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