| | | | | | Clear Channel UK's new initiative, codenamed Project X, will be revealed as a new large-format, premium, flexible digital out-of-home offering called Storm at a launch party tomorrow. | | | | | | | | | | | | | Centrepoint, the charity for young homeless people, has appointed Mediacom to handle its media account after a competitive pitch. | | | | | | | | | | | | | This week, Martin Heaton Cooper, vice-president commercial development, UK, Ireland, international ad sales EMEA, Discovery Networks, explores ad-funded programming, plots to woo the Middle Eastern movers and shakers, and sends Bear Grylls abseiling down a "burning" Battersea Power Station | | | | | | | | | | | | | JCDecaux, the outdoor media owner, is making a major investment to double its premium roadside digital sites to a total of 30 screens by the end of next year. | | | | | | | | | | | | | | | | | The former BBC correspondent and ex-Campaign reporter Torin Douglas on the launch of commercial radio in the early 70s. | | | | | | | | | | | | | Is the return of confidence in the sector fully warranted or just a case of wishful thinking, Mark Banham asks. | | | | | | | | | | | | | So, happy birthday, commercial radio, 40 years old next week. The sector has come a long way since springing to life on ships anchored just outside British waters in the 60s to circumvent record companies and the BBC. | | | | | | | | | | | | | | | | | | | The London title has attracted more readers and advertisers since dropping its coverprice a year ago, Louise Ridley writes. | | | | | | | | | | | | | In his latest post on LinkedIn, Martin Sorrell, founder and chief executive of WPP, explores his contentious views that the future of advertising and marketing services belongs as much to Maths Men (and women) as it does to Mad Men (and women). | | | | | | | | | | | | | I've judged a fair few awards in my time. It's never pretty. | | | | | | | | | | | | | Trinity Mirror unveils redesigns to help distinguish its news brands, while digital efforts gain ground, Arif Durrani says. | | | | | | | | | | | | | | | | | | Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London. | | | | | | | | | | | | | Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought. | | | | | | | | | | | | | TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor | | | | | | | | | | | | | With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas. | | | | | | | | | | | | | The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports. | | | | | | | | | | |
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