Wednesday, 2 October 2013

Media PM - Clear Channel, MediaCom win, My Media Week, JCDecaux, commercial radio

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Media PM Bulletin 02nd October 2013
Clear Channel unveils Project X as digital portfolio Storm  
Clear Channel unveils Project X as digital portfolio Storm
Clear Channel UK's new initiative, codenamed Project X, will be revealed as a new large-format, premium, flexible digital out-of-home offering called Storm at a launch party tomorrow.
 
Centrepoint hires MediaCom to £3m business  
Centrepoint hires MediaCom to £3m business
Centrepoint, the charity for young homeless people, has appointed Mediacom to handle its media account after a competitive pitch.
 
My Media Week: Martin Heaton Cooper  
My Media Week: Martin Heaton Cooper
This week, Martin Heaton Cooper, vice-president commercial development, UK, Ireland, international ad sales EMEA, Discovery Networks, explores ad-funded programming, plots to woo the Middle Eastern movers and shakers, and sends Bear Grylls abseiling down a "burning" Battersea Power Station
 
JCDecaux to digitise Old Street roundabout  
JCDecaux to digitise Old Street roundabout
JCDecaux, the outdoor media owner, is making a major investment to double its premium roadside digital sites to a total of 30 screens by the end of next year.
 
Four decades of commercial radio  
Four decades of commercial radio
The former BBC correspondent and ex-Campaign reporter Torin Douglas on the launch of commercial radio in the early 70s.
 
Is commercial TV set to finish 2013 on a high?  
Is commercial TV set to finish 2013 on a high?
Is the return of confidence in the sector fully warranted or just a case of wishful thinking, Mark Banham asks.
 
Commercial radio reaches the Big Four-O on a high, despite some challenges  
Commercial radio reaches the Big Four-O on a high, despite some challenges
So, happy birthday, commercial radio, 40 years old next week. The sector has come a long way since springing to life on ships anchored just outside British waters in the 60s to circumvent record companies and the BBC.
 
Things we like: Thinkbox collaboration, Newspaper fight-back, Radio Times  
Things we like: Thinkbox collaboration, Newspaper fight-back, Radio Times
 
Time Out makes capital gains as free magazine  
Time Out makes capital gains as free magazine
The London title has attracted more readers and advertisers since dropping its coverprice a year ago, Louise Ridley writes.
 
Creativity in the Age of the Maths Men  
Creativity in the Age of the Maths Men
In his latest post on LinkedIn, Martin Sorrell, founder and chief executive of WPP, explores his contentious views that the future of advertising and marketing services belongs as much to Maths Men (and women) as it does to Mad Men (and women).
 
Six absolutely astonishing ways to get your paper noticed by the awards jury  
Six absolutely astonishing ways to get your paper noticed by the awards jury
I've judged a fair few awards in my time. It's never pretty.
 
New-look Mirror papers seek 'mid-top' position  
New-look Mirror papers seek 'mid-top' position
Trinity Mirror unveils redesigns to help distinguish its news brands, while digital efforts gain ground, Arif Durrani says.
 
Latest blogs
Condé Nast Traveller targets Chinese consumers in London  
Condé Nast Traveller targets Chinese consumers in London
Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.
 
What the death of the mobile long-tail means for agencies  
What the death of the mobile long-tail means for agencies
Drawing on Adfonic's proprietary data of hundreds of billions of impressions, chief executive Victor Malachard charts a major sea-change in the way mobile ads are bought.
 
The TV station, the media buyer, his producer, her programme  
The TV station, the media buyer, his producer, her programme
TV has never been more social, but when it comes to the mass broadcasting options for brands, Ivan Clark puts his cojones behind Outdoor
 
The cookie that killed Santa  
The cookie that killed Santa
With the end of the year hurtling towards us, MEC's chief executive Steve Hatch provides a cautionary tale about how cookies can all too easily spoil the magic of Christmas.
 
A trip down Print Street  
A trip down Print Street
The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.
 
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