| Think hard before you jump down the app route | | 02 October 2013, 11:30AM |  eBay's ecommerce app recently celebrated it's fifth birthday. As one of the most successful apps on the market, it has notched up 160 million downloads in that time. To mark this achievement the retailer launched some fascinating research in conjunction with retail analysts Conlumino that shows that huge amounts of money is being ploughed into apps and seeing no return whatsoever.
| | | | An evolving network - understanding Facebook's recent changes | | 02 October 2013, 11:00AM |  Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the services that it offers - such as the introduction of clickable hashtags and video ads. All this makes for a rapidly shifting environment for brands operating on the platform and to succeed, marketers must take a step back and embrace such changes whilst keeping the customer at the centre of their campaigns.
| | | | Mobile devices become a Mum's best friend | | 02 October 2013, 10:30AM |  Mobile phones and tablets are becoming ever more prevalent, and there are few areas of our lives not becoming altered by the growth of mobile technology. Parenting is the latest one, with mums a growing consumer market for smartphones and tablets.
| | | | | | | | | | Using social media to improve your job search: infographic | | 01 October 2013, 2:35PM |  We’re constantly warned about how it’s now considered legitimate to check out a potential employee’s Facebook photos and other social media presences. Even so, I’ve been amazed more than once at tweeters I have seen simultaneously looking for jobs and complaining about how hard it is to get out of bed before 10am or picking incredibly pedantic arguments with other tweeters.
| | | | | | | Quitting your job...via Youtube | | 30 September 2013, 11:58AM |  Social media has meant our work and personal lives overlap like never before, and we all have to be very careful how we present ourselves online. Firms do social media checks before employing people, and countless Twitter bios feature a reference to opinions being personal and not that of an employer.
| | | | Personalise to thrive | | 30 September 2013, 10:04AM |  In the rush to catch up with shoppers in the burgeoning eCommerce arena, many retailers are overlooking the virtues of bricks-and-mortar stores, consigning them to the past unnecessarily. There is no doubt that technology is changing the way we shop, but it is personalisation, not digitalisation which begets an engaged shopper. There is life in the shopping mall yet.
| | | | Park Life - the most social parks in London | | 27 September 2013, 2:51PM |  As the grey rainy weather settles itself in for the long haul it would appear that the summer is officially over. No more mid-afternoon ice-cream runs, indulgent evening barbeques or lazy days spent chilling in the local park.
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Digital ad spending is continuing to rise, according to a report released today by ZenithOptimedia, who are owned by Publicis. They also find a huge rise in mobile advertising spend, as tablets and mobile phones become evermore common.
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