Breaking news from Brand Republic - Super Bowl 2014, United Biscuits, Morrisons, Rustlers, Olympics

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Super Bowl 2014: The best ads and tweets from the night by Matthew Chapman 03 February 2014, 08:42AM What the Super Bowl XLVIII lacked in entertainment was made up by blockbuster advertising starring opera-singing Matrix stars, Clydesdale horses and "drunk" tweeters. United Biscuits launches £12m campaign to rejuvenate McVitie's master brand by Matthew Chapman 03 February 2014, 09:33AM United Biscuits is investing £12m in rejuvenating the McVitie's master brand under the leadership of new chief executive and former marketer Martin Glenn. Morrisons promotes Market Street in new Ant and Dec ad by Maisie McCabe 03 February 2014, 09:16AM Morrisons is to launch an ad campaign starring its brand ambassadors Ant and Dec alongside real Morrisons employees. Rustlers ad campaign stars 'hunger monkey' by Maisie McCabe 03 February 2014, 09:32AM Kepak, the convenience food company, is introducing a "hunger monkey" character in an ad campaign for its pre-prepared Rustlers burger. No Olympic blues for outdoor, as sector grows 2% in 2013 by Arif Durrani 03 February 2014, 08:30AM Ongoing investment in digital outdoor sites has helped the sector to build on the highs of the London 2012 Olympics and achieve unexpected growth of 2% in 2013. Also in the news Why UK retailers miss out on Chinese New Year spending by Arnold Ma, chief executive, Qumin, 31 January 2014, 12:15PM Viral review: Newcastle Brown Ale's Super Bowl ad campaign #fail draws laughs by Be On, 31 January 2014, 12:00PM Scottish Widows returns with 'unapologetically emotional' marketing strategy by Alex Brownsell, 31 January 2014, 11:30AM BT Sport customers hit 2.5m as company profits run to £722m by Loulla-Mae Eleftheriou-Smith, 31 January 2014, 11:30AM MoneySupermarket ready to challenge 'tired' meerkat with Snoop Dogg campaign by Alex Brownsell, 31 January 2014, 10:30AM PROMOTION 13 Costly Mistakes on Comparison Shopping Engines & How to Avoid Them Whether you are new to comparison shopping engines or a seasoned pro, it's vital to avoid costly mistakes. Read this expert report to discover 13 common mistakes to avoid and ensure you're making the most of CSEs to improve your conversions. Download the free report here. From the blogs Porn and the Super Bowl Nick Jefferson 02 February 2014, 6:46PM Stock in trade Ian Moore 31 January 2014, 7:12PM Super Bowl - the rise of the advertising blockbuster Liam Plowman 31 January 2014, 12:25PM 4 Must-Ask Mobile Questions for Every Marketer Brand Learning 31 January 2014, 11:25AM Latest jobs Digital Content Manager at Haymarket Recruiter Haymarket Media Group Salary Competitive Location Teddington PR Account Exec - Sport and Technology Brands Recruiter Digital Gurus Salary £20000 - £22000 per annum + BENS Location London Creative Director - Brand + Communications Agency Recruiter Gabriele Skelton Salary £50000 - £70000 per annum Location London Tech PR AD Needed - Global PR Agency! Recruiter Digital Gurus Salary £40000 - £50000 per annum + BENS Location London CRM Planner - part time (2 months) Recruiter Stopgap Salary £300 - £400 per day Location London Retention Marketing Manager Recruiter Stopgap Salary £40000 per annum Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Customer Experience Is Changing: Are You Leading Or Falling behind? (Webcast) Many organisations are now using new technology and effective engagement... The Display Advertising Playbook: A Game Plan for Performance Marketers (Expert Reports) Over the past few years, we've seen advertisers increase their display a... Seven Questions Every Advertiser Should Ask About Ad Performance (Expert Reports) Analyse Your Full Funnel Campaign Performance With tons of data availabl... Online Retailers: 13 Costly Mistakes On Comparison Shopping Engines And How to Avoid Them (Expert Reports) With online and particularly mobile shopping set to rise again in 2014, ... From our partners The inside track at TFM&A 2014 by 31 January 2014, 09:30AM In the second part of our preview to this year's TFM&A show, three of the event's keynote speakers share insights into 2014's trends. Get bespoke brief responses in seven days with getmemedia by getmemedia 31 January 2014, 09:57AM We know what the New Year is like. The challenge to find exciting, innovative, bespoke responses to your media briefs. Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders